Back and Forward: Debi Hammond on Marketing
Debi Hammond, the founder and CEO of Merlot Marketing in Sacramento, gives her insight into the marketing industry. For more from Hammond, check out “Dialing Up,” in our March issue. Sign up for our newsletter and we’ll email you when it’s available online.
Co-Owner of Blackbird Kitchen Joins Oak Park Brewing
Chef Carina Lampkin discusses her plans for the popular brand
Lampkin recently accepted a new position as the vice president of restaurant operations at Oak Park Brewing Company. We sat down with Lampkin to see what motivated her to make the move.
Nehemiah Corp. Shuts Down Most Operations
Nehemiah Corp., a social enterprise nonprofit that has spent two decades developing programs that help low-income people afford homes, is winding down most of its operations, the company has announced.
Preserved to Perfection
Preservation & Co. offers customers a new take on an old tradition
Jason Poole accidentally came across what would become his next career by way of a national contest. Poole submitted a Bloody Mary recipe, and before he knew it he was making his way to New York City as a finalist for the 2012 Absolut Best Bloody Mary in America contest.
Rewards Your Clients Will Actually Appreciate
Don’t turn a reward for customer loyalty into an afterthought — do it strategically
Rewarding customer loyalty is a great way to build a community and encourage repeat business, but too often client rewards are an afterthought that ruin the goodwill you’re trying to build.
A Mighty Task
Roseville City Manager Rob Jensen on managing one the area’s fastest-growing cities
Roseville City Manager Rob Jensen oversees the Capital Region’s only full-service city, a task that comes with managing a $500 million budget, 15 departments and over 1,200 employees. We sat down with him to talk about the challenges and opportunities facing one of the area’s fastest-growing cities.
Analyze This
Big Data is no small matter, that much is clear. But how can companies capitalize on the trends of today to see results tomorrow?
This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.
How to Handle Negative Reviews
Don’t let a criticism bring you down — or kill your business
What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.
An Enhanced Vision for the New Year
Our whole team at Comstock’s is grateful for the past year of growth in our web users, paid subscribers and retail sales. We want to thank long-time readers for your continued support, and our new ones for helping us grow and evolve. You continue to show us that our message has teeth, and you drive us to always seek to do better
How to Raise Rates the Right Way
Your business can increase its rates without turning off clients
Earlier this year, I was booking an appointment with a company I’d frequented for the past eight years when the receptionist informed me that their rates were changing — increasing by 25 percent, effective end of the week.