In recent years, this slippery adjective has penetrated a number of applications as a catch-all modifier.

Corti Brothers’ Rick Mindermann is bringing a new-school mentality to the old-school market. 

For a typical day trip to Nevada County, a tourist might visit a few wineries, do some window shopping and then call it a day. But when Robert X Trent launched Outlandish Experiences in August, he wanted to use unique, unforgettable experiences to help visitors fall in love with the area he’s called home for 20 years.

Under Vivek Ranadive’s ownership, the Kings have become a leading tech-savvy sports franchise, primarily by building the Golden 1 Center, which is considered one of the highest-tech sports stadiums in the world.

Trail Coffee, a bustling café on an activated corner in downtown Stockton, has come a long way from its startup as a back-alley roaster. In the last four years, the business has moved twice, rebranded and expanded into a 3,500-square-foot roastery, café and test kitchen in the refurbished Owl Drug Store building on E. Main and California streets.

Discernment is a criminally underused tool of business owners. We often forget that the one person who knows the most about a company’s vision, mission, budget, team capacity, goals, strengths, weaknesses, projects and growth potential is not the random person who wandered into the store — but the owner of the business.

In an increasingly crowded digital space of bloggers and influencers, Melissa Johnson, founder of the Sacramento-based lifestyle blog Best Friends for Frosting, knew she had to create a thumb-stopping moment to stand out.

Once known mainly as a bankruptcy-stricken foreclosure capital with high crime rates, Stockton today is drawing national attention for its millennial mayor, Michael Tubbs, and his experiments with universal basic income and avant-garde violence-prevention policies.

The success of the film Lady Bird brought Sacramento into the national limelight and local leaders want to incorporate the creative community into its branding efforts. But artists and business leaders can be strange bedfellows.