Buzzwords: Organic
Characterized by continuous or natural development
In recent years, this slippery adjective has penetrated a number of applications as a catch-all modifier.
Mr. Fixer
Corti Brothers’ Rick Mindermann brings new ideas to the time-honored market
Corti Brothers’ Rick Mindermann is bringing a new-school mentality to the old-school market.
Won’t You Be My Guide?
New adventure tourism platform connects visitors to locals
For a typical day trip to Nevada County, a tourist might visit a few wineries, do some window shopping and then call it a day. But when Robert X Trent launched Outlandish Experiences in August, he wanted to use unique, unforgettable experiences to help visitors fall in love with the area he’s called home for 20 years.
Sacramento Kings Leverage AI for Improved Sales and Outreach
Under Vivek Ranadive’s ownership, the Kings have become a leading tech-savvy sports franchise, primarily by building the Golden 1 Center, which is considered one of the highest-tech sports stadiums in the world.
From The Ground Up
Father and stepdaughter create new identity for Trail Coffee Roasters in Stockton
Trail Coffee, a bustling café on an activated corner in downtown Stockton, has come a long way from its startup as a back-alley roaster. In the last four years, the business has moved twice, rebranded and expanded into a 3,500-square-foot roastery, café and test kitchen in the refurbished Owl Drug Store building on E. Main and California streets.
3 Steps for Using Discernment in Your Business
Discernment is a criminally underused tool of business owners. We often forget that the one person who knows the most about a company’s vision, mission, budget, team capacity, goals, strengths, weaknesses, projects and growth potential is not the random person who wandered into the store — but the owner of the business.
Sacramento’s Best Friends for Frosting Explores Brick-and-Mortar via Airbnb
In an increasingly crowded digital space of bloggers and influencers, Melissa Johnson, founder of the Sacramento-based lifestyle blog Best Friends for Frosting, knew she had to create a thumb-stopping moment to stand out.
Stockton Believes a Cal State Could Seal its Comeback
Once known mainly as a bankruptcy-stricken foreclosure capital with high crime rates, Stockton today is drawing national attention for its millennial mayor, Michael Tubbs, and his experiments with universal basic income and avant-garde violence-prevention policies.
The Creative Divide
New branding initiatives in Sacramento offer a lesson in balancing business directives with artistic freedom
The success of the film Lady Bird brought Sacramento into the national limelight and local leaders want to incorporate the creative community into its branding efforts. But artists and business leaders can be strange bedfellows.
Sponsored
Blanket Marketing Group
A Sacramento-based results driven creative agency
Michael Broughton, an entrepreneur and marketing guru, has called Sacramento home for the last 25 years. He has worked hard to create a team that operates more like a family, and a workplace culture that embraces giving back.