Influencing Our Habits
The business of selling a lifestyle through social media has become much more commonplace
There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.
Managing a Crisis
Companies should be proactive when it comes to managing their stories
People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story.
Systems for Success
How to build your marketing approach without making it formulaic
Whether your business relies on tried-and-true methods like billboards, commercials, sponsorships, local print advertising and mailers, or digital ones like social media channels, email marketing, Facebook promotions and Google ads, your marketing needs a system.
Startup of the Month: Humaxa
A new model for employee-satisfaction surveys
Humaxa uses artificial intelligence and natural language processing to help employers boost productivity and satisfaction among their workforce.
Dilemma of the Month: Why Is a New Employee Looking to Transfer?
An employee quit because they were bored and couldn’t transfer to another role based on a company’s policy. Is this a good policy to keep?
Buzzwords: Best Practice
A method that establishes a standard way of doing things as a means of driving higher performance, success, ideal behavior or ethics.
Professionals use the term as a guiding principle or methodology for consistency and to drive the greatest results.
Why Bad Customer Service Is Probably Here to Stay
Bad customer service is increasingly good for companies who use it
Recent data showed Americans spend an average of 13 hours disputing a purchase or resolving a problem with customer service. Some of the companies with the most-hated customer service are also the most profitable.
Success by Design
Design thinking is one of the hottest workplace trends, but not everyone is a fan
Design thinking is embraced by leaders as a way to deal with the complex and competitive 21st-century workplace. But there are critics who say the process can be misunderstood or misused by those who don’t complete the required deep dives to arrive at new and profound solutions.
Buzzwords: Angel Investor
An affluent individual who invests their own money, independently of a firm, in an entrepreneurial company.
Investors — aside from having a propensity for ostentatious cars — can play a key role in a startup’s success. Beyond a financial contribution, they can have an affect on other facets of the business too.
How Facebook Posts Help Nonprofits of All Sizes Raise Money
Giving days are catching on throughout social media, and many communities and specific causes, have created their own smaller-scale giving days to raise much-needed money.