How to Communicate With Your Audience During Crises
Responding with empathy, action and clarity
In times of crisis, CEOs, business owners, government officials
and other public figures have a responsibility to effectively
convey important — and sometimes life-saving — information to the
public. Understanding how best to deliver that information could
make or break your reputation and your organization.
Business Book Review: Is Community the Last Great Marketing Strategy?
When community becomes your business brand
In his newest book entitled “Belonging to the Brand,” bestselling author and marketing guru Mark Schaefer asserts that the next — and last — great strategic marketing approach will be predicated on a healthy dose of community, connection and belonging.
A Japantown Jazz Star Comes Home
1936 film starring Sacramento-born singer Betty Inada is screened in Sacramento
Betty Inada, a Japanese American jazz singer born in Sacramento in 1913, sought fame in Japan in a time when American screens and stages had little space for Asian women.
Saving the Rain
Flooding our fields helps store water in belowground aquifers
California’s shrinking aquifers represent both an opportunity and a problem.
Drought and Deluge
Experts are racing to protect the Central Valley from a catastrophic flood
Unlike “The Big One” earthquake that is overdue along the San Andreas Fault, experts don’t have an ominous name for a flood of biblical proportions that is likely to inundate the Central Valley within the next 500 years.
Mangoes and Agave in the Central Valley?
California farmers try new crops to cope with climate change
Hustling to adapt, farmers around the state are experimenting with new, more sustainable crops and varieties bred to better tolerate drought, heat, humidity and other elements of the increasingly unruly climate.
A Hometown Hero Races On
Alexander Rossi of Nevada City, rookie winner of the 2016 Indianapolis 500, joins McLaren team
At 31, Alexander Rossi is still moving up in the IndyCar world
and recently joined the team Arrow McLaren, an offshoot of the
world-famous Formula 1 powerhouse McLaren Racing.
The Next Best Thing
Chef N’Gina Guyton, formerly of South, reopens Sacramento institution Jim-Denny’s while building her own brand
When the restaurant opens in late spring, you will still be able to get a chili dog or a hamburger griddled to a dark sear on the flat top grill. But you can also order a hot dog called a “Catalina wine mixer”: chicken based and topped with kale, avocado and pungent garlic-anchovy mayonnaise.
The Back Story: That Other Time We Had a Local Baseball Team
The Sacramento Solons still evoke fond (and funny) memories
As a team, the Solons had more stops and starts in the area than light rail at rush hour. There were iterations of the club in 1903 and 1905, from 1909 to 1914, from 1918 to 1960, and finally, from 1974 to 1976.
Women Who Wine
The new face of women winemakers emerges from California universities’ viticulture programs
The viticulture program at UC Davis, as well as its sister programs at Cal Poly in San Luis Obispo and Fresno State University, are quickly growing a new crop of women winemakers who could steer the industry in new directions.