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New Depths: Sub Sea Systems is Making Our Oceans Accessible for All
PODCAST EPISODE: Father and daughter Jim Mayfield and Hannah de Bie of Sub Sea Systems discuss marine tourism, VR integration, Saudi Arabia’s entertainment megaproject Qiddiya, the importance of ocean exploration and working with family.

Stolen Business
Sacramento-area businesses grapple with retail theft
Vanessa Van Vleck keeps a wall of shame at Superbum Plant Company, identifying people suspected of stealing from her East Sacramento store. It’s one of the few things Van Vleck and her husband, Dylan Van Vleck, who opened their business in 2021, can do to deal with a burgeoning problem in California.

The Evolution of Leadership Styles
Several factors, including lockdown and generational differences, influence managers
The pandemic, the rise of Gen Z and new cultural norms have all contributed to a shift in the values we expect from modern leaders. Understanding these trends — and the strategies required to keep up — is crucial for any leader who wants to retain employees, inspire their best work and even continue their own career.

Valley Rail on Track
A new commuter rail service is coming to the Capital Region
In the notoriously car dependent Central Valley, a new public transit option could have significant impacts on mobility and quality of life, as well as economic development. But delays to the Valley Rail project are reflective of the challenges involved in building intercity passenger rail anywhere in the United States.

A Piece of the Pie
Family business spotlight: The Fruit Bowl has been providing peaches and more to Stockton for 76 years
Over the course of summer and the first weeks of fall, over 60 varieties of peaches and nectarines pass through The Fruit Bowl, a 76-year-old produce stand on the rural outskirts of Stockton.

Submersibles That Run Deep
Family business spotlight: World leader in marine tourism is buoyed by family values
The Mayfield siblings grew up in the charmed nautical world of their father’s imagination. At the Sub Sea Systems workshop in Diamond Springs, power tools whir as two generations work side by side to build custom submersibles that resemble something out of a Jules Verne novel.

A Fire in the Sky
Family business spotlight: From Macy’s Fourth of July to the Space Needle, Pyro Spectaculars produces more than 400 fireworks shows a year
The show producer opens his laptop, and with a touch of the keyboard the magic begins. Music swells, and a spectacular vision of multicolor sparkling flowers explodes in the night sky, along with golden starbursts and shiny cascading waterfalls.

Gambling on Gaming
Family business spotlight: How an Auburn-based company cornered the gambling market
In his lifetime of entrepreneurship, Don Whitaker has managed to mostly avoid competitors. “You try to find a niche where you have no competition,” Whitaker says of his approach to business. He found his niche market with Ceronix, which he started in 1984 out of his Auburn home.

Pipeline to Success
Family business spotlight: Ramos Oil delivers bulk oil to farms, ranches, construction companies and more
The oil industry doesn’t typically evoke warm-and-fuzzy words like kindness, compassion and unconditional love. That is, unless, you’re speaking of the Ramos Oil Company.