Call to Interaction
To reach young consumers, advertisers think outside the checkbox
Savvy advertising won’t help a business if its core values aren’t
consistent on every level. In today’s marketing landscape,
authentic messaging aimed toward building trust and
engagement is critical.
Getting to Know: Alycia Anderson
A Roseville-based disability advocate encourages corporate America to rethink accessibility
Alycia Anderson pivoted from a successful career as a sales
executive to start her own company
championing diversity, equity and inclusion in the
workplace.
Sponsored
Clutch
What does your business look like in an optimal world?
“What if you could snap your fingers and find that unicorn hire you’ve been dreaming of? What if you could click your heels and transform your company’s culture? What if you could wake up every morning in absolute control of your business? Imagine the possibilities.”
Getting to Know: Brandon Brown
The Grin CEO believes consumers have fundamentally shifted focus from companies to people
Brandon Brown is CEO and co-founder of the fast-growing
Sacramento-based company Grin. His thought leadership on
influencer marketing is based on authenticity.
Getting to Know: Chris Bond
Tucked into a Tahoe Park warehouse is Spiders Garage, a
wonderland of vintage clothing collected and sourced by owner
Chris Bond.
How Not to Get Hacked
Here’s an online-marketing security guide for the technically
disinclined to protect your website.
Getting to Know: Meredith Cancilla of Quixotic Design Co.
Meredith Cancilla has made it her business to build up
women-owned brands.
Comstock’s Talks: Are You Ready for the TikTok Challenge?
PODCAST: Social media can grow a business’s audience — but only if it’s done right.
Meet Six of the Capital Region’s Top TikTok Influencers
It’s no surprise that the Capital Region, home to a flourishing
creative community of makers, entrepreneurs and artists, boasts
an impressive crop of TikTok creators.
Are You Ready for the TikTok Challenge?
Social media can grow a business’s audience — but only if it’s done right.