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Own Your Messaging
How the pandemic and remote reporting have altered the way you should think of media calls
Journalists will tell the story with or without you, which means rejecting their calls or ignoring their deadlines puts you at peril of not having your side well represented.
Camera Ready
The Next Chapter: Michele McCormick sold her public relations company and became a model-actor-photographer
MCC Communications founder Michele McCormick is a model, actor
and photographer who specializes in travel and nature
photography.
Brand of Brothers
Jonathan and Matthew Burgess are rebuilding a family legacy — and helping other food entrepreneurs start their own
As they talk up their brands from Cambridge to Nashville, the
brothers are working to build generational wealth for their
families — and to reclaim the value that might once have been
associated with the Burgess name.
When a Right Click Is Wrong
How to avoid creative copyright infringement in your promotion and presentations
There are options for adding creative appeal to your work without stealing.
Art Exposed: Benjamin Della Rosa
The designer and illustrator’s career is all about connections
Della Rosa’s signature style can be seen in the visual branding of companies around the Capital Region, including restaurants, food and beverage brands, creative festivals and more.
Changing the Narrative
In the face of reckoning with systemic racism, companies are altering their messaging and engaging in corporate activism
Many brands are taking a stand with Black Lives Matter and against racial injustice through public statements, marketing and corporate activism.
Market Maker
Partnership leads to an online marketplace for women entrepreneurs in Stockton
Comstock’s spoke with Goodstock Productions founder Amy Sieffert about how the virtual marketplace is helping women entrepreneurs in the challenging time of COVID-19.
Savvy Business Moves
Black-owned businesses and their customers rally to stay afloat amid the pandemic and protests calling for social change
Many people have been actively promoting the patronization of Black-owned businesses as an act of social justice capitalism.
Influencing Our Habits
The business of selling a lifestyle through social media has become much more commonplace
There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.