Ms. Message
Sacramento has stellar gender parity stats in its advertising industry — here’s what it means for the region.
Women dominate the creative community in Sacramento, with a slew of advertising agencies large and small with females at the helm. The women running them say this means not only more authentic messaging, but a stronger support system for the next generation.
Make the Most of Market Research
So you’ve got a terrific idea for a new business or product you’d like to bring to market. But where do you start?
3 Social Media Tips for Your College-Bound Teen
Start networking early by leveraging online tools
Try these three strategies to help teenagers use their social media platforms to better prepare for college.
Buzzwords: Influencer
In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.
Plan a Promo Today
Don’t wait until back-to-school or the holidays to offer a promo — do them year-round
Quick! What’s the next promotion, holiday sale or sales strategy you’re using in your business? If you’re thinking about Christmas or even Black Friday, then it’s time to shake up your marketing and create a system for monthly campaigns to promote your services, products or programs.
Artists, is Your ‘Personal Brand’ Eating Your Paycheck?
Making a career as an artist is rarely easy, sometimes impossible and usually totally worth it. Sometimes we catch a break and get to skip ahead more quickly than anticipated. Other times we have to put in (very) long hours. Here are a few pitfalls I’ve learned to avoid:
Freelance Life: 4 Tips Setting Your Rates
Ask any freelancer what their rates look like and you’ll most likely get hit with one of three options: hourly rates, per project rates or a mix of the two. But how do freelancers decide on these rates?
Time for Time Off?
Making sure you take time for yourself can lead to a healthier work life
If you need a better reason than being “tired” for taking time off, here are four ways to structure your vacation time that benefit you and your employer.
Buzzwords: Pivot
Generally refers to a shift in entrepreneurial approach; describes the strategy most businesses employ to find the right customer, value proposition and positioning
For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)
Freelance Life: Brand Yourself
How to market yourself as a solopreneur
Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.