Make the Most of Market Research

So you’ve got a terrific idea for a new business or product you’d like to bring to market. But where do you start?

Feb 21, 2018 Tony Oliver

Buzzwords: Influencer

In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.

Dec 14, 2017 Jennifer Newman

Artists, is Your ‘Personal Brand’ Eating Your Paycheck?

Making a career as an artist is rarely easy, sometimes impossible and usually totally worth it. Sometimes we catch a break and get to skip ahead more quickly than anticipated. Other times we have to put in (very) long hours. Here are a few pitfalls I’ve learned to avoid:

Jul 31, 2017 Kelly Barr

Freelance Life: 4 Tips Setting Your Rates

Ask any freelancer what their rates look like and you’ll most likely get hit with one of three options: hourly rates, per project rates or a mix of the two. But how do freelancers decide on these rates?

Jun 14, 2017 Cherise Henry

Buzzwords: Pivot

Generally refers to a shift in entrepreneurial approach; describes the strategy most businesses employ to find the right customer, value proposition and positioning

For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)

Jun 5, 2017 Robin Epley

Freelance Life: Brand Yourself

How to market yourself as a solopreneur

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

May 15, 2017 Cherise Henry