Buzzwords: Influencer

In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.

Dec 14, 2017 Jennifer Newman

Artists, is Your ‘Personal Brand’ Eating Your Paycheck?

Making a career as an artist is rarely easy, sometimes impossible and usually totally worth it. Sometimes we catch a break and get to skip ahead more quickly than anticipated. Other times we have to put in (very) long hours. Here are a few pitfalls I’ve learned to avoid:

Jul 31, 2017 Kelly Barr

Freelance Life: 4 Tips Setting Your Rates

Ask any freelancer what their rates look like and you’ll most likely get hit with one of three options: hourly rates, per project rates or a mix of the two. But how do freelancers decide on these rates?

Jun 14, 2017 Cherise Henry

Buzzwords: Pivot

Generally refers to a shift in entrepreneurial approach; describes the strategy most businesses employ to find the right customer, value proposition and positioning

For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)

Jun 5, 2017 Robin Epley

Freelance Life: Brand Yourself

How to market yourself as a solopreneur

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

May 15, 2017 Cherise Henry

Sofar So Good

An international music show has come to Sacramento — but you’ll only find it if you know where to look

Founded in 2010, Sofar’s first shows were in London, but now includes gatherings in 333 cities worldwide — including countries like Switzerland, Azerbaijan, India, Serbia, Egypt, Brazil and Russia. It considers music and musicians as an untapped global resource in the same way that people with a spare bedroom are replacing the hotel establishment.

Apr 26, 2017 Blake Gillespie

From Vine to Glass

Sitting on the deck of his family’s tasting room, Warren Bogle looks out over the vineyard his grandfather planted in 1968 in the low-lying land of the Sacramento-San Joaquin Delta. That first planting of 20 acres of vines in Clarksburg transformed the Bogle family from row crop farmers to one of the region’s most successful winemakers.

Apr 17, 2017 Samantha Young