Why Crowdsourced Branding is a Bad Idea
Do you really want to weed through dozens of mediocre designs?
Today, companies are finding new ways to harness the power of crowds to identify, develop and fund the most promising products. Wiki platforms have proven the ability of crowds to develop large bodies of content collaboratively. It’s a wonder to behold.
But you know what crowds are really lousy at? Branding.
Hot Spots
Why are architecture firms flocking to Sacramento’s central city — and what does it mean for the industry?
Firms are becoming increasingly attracted to the city’s creative vibe and energy, seeing advantageous opportunities to setting a base in the heart of the Capital Region. They join already established firms that, together, are bringing a renewed energy and a design presence to the city’s core.
5 Reasons to Invest in Branding When Your Business is Booming
If you wait until yours needs a makeover, it’s too late
You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?
When Going Outside is Good for Business
Local clothing brand connects with community through the great outdoors
Connecting with the community through outdoor adventures has been one of the more rewarding aspects of All Good opening its flagship store in Sacramento.
A Slow-Growth Splash
Authenticity proves key in the growth of Amador County — California’s most approachable wine scene
Many wish their favorite places in California were deeply-held secrets. But there’s the hope that, given a little perspective, our current secrets can develop in a way that maintains the original character we fell in love with, without succumbing to the broad appeal forced by faceless investment. Right now, in Amador County, the Shenandoah Valley is at that postcard moment.
Don’t Wait to Create Social Media Guidelines
One misstep can spell disaster for your business
Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.
Opinion: Uber and Lyft Are Adding Jobs
Not just stealing them
Are Uber and Lyft mainly replacing existing taxi and limo services or mainly adding to them?
Professional Matchmakers
SearchPros Solutions achieves big small-business success
Local small business SearchPros Solutions is already having quite the year — they are one of seven regional finalists for the U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award, a finalist for the Ernst and Young Entrepreneur of the Year Northern California Award and a recipient of the Sacramento Business Journal Small Business of the Year Award, among other notable achievements.
Startup of the Month: Tallac Networks
A cloud solution that connects customers to a customized web experience
You can’t deny it: The cloud is everywhere. Thanks to tech titans like Google, Amazon and Apple, the idea of data storage has shifted from bulky, blinking units in an enclosed place to the more abstract concept of data stored in open, virtual space.
Tweeting the Classics
The Sacramento Philharmonic and Opera takes an innovative chance on live-tweeting performances — and wins
Unbeknownst to most of those attending the Sacramento Philharmonic and Opera’s Sergei Rachmaninoff performance in February, a cohort of fans relegated to the back rows were on their phones the entire show. They tweeted jokes about the concert, without shame. Because on this evening they were simply doing as asked.