Startup of the Month: Brass Clover Cold Brew Coffee Company
For Oak Park startup, coffee is a drink best brewed cold
Is 14 too young to get into coffee? It wasn’t for Randall Echevarria. He grew up in Crescent City on the California/Oregon border, and the small town’s first coffee shop gave him his very first job. He started as a barista and moved up in the ranks over four years, his favorite part being the beverage development. Turns out, this high school gig was just warm-up.
Businesses Should Plan for a #Socialmediafail
Mistakes are inevitable — the challenging comes with handling them
No matter how careful you are on social media, just like normal social interactions, to some extent failure is inevitable.
Don’t Let Your Web Presence be an Afterthought
The ubiquity of smartphones in our culture is both a blessing and a curse, as information is right at your fingertips in an instant but getting the correct information can be harder than ever.
Startup of the Month: ExtraPlate
Like Uber for foodies, app delivers home-cooked meals on demand
ExtraPlate puts homecooked meals on the map as an on-demand food marketplace that works like Uber or Lyft for hungry consumers.
Why Crowdsourced Branding is a Bad Idea
Do you really want to weed through dozens of mediocre designs?
Today, companies are finding new ways to harness the power of crowds to identify, develop and fund the most promising products. Wiki platforms have proven the ability of crowds to develop large bodies of content collaboratively. It’s a wonder to behold.
But you know what crowds are really lousy at? Branding.
Hot Spots
Why are architecture firms flocking to Sacramento’s central city — and what does it mean for the industry?
Firms are becoming increasingly attracted to the city’s creative vibe and energy, seeing advantageous opportunities to setting a base in the heart of the Capital Region. They join already established firms that, together, are bringing a renewed energy and a design presence to the city’s core.
5 Reasons to Invest in Branding When Your Business is Booming
If you wait until yours needs a makeover, it’s too late
You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?
When Going Outside is Good for Business
Local clothing brand connects with community through the great outdoors
Connecting with the community through outdoor adventures has been one of the more rewarding aspects of All Good opening its flagship store in Sacramento.
A Slow-Growth Splash
Authenticity proves key in the growth of Amador County — California’s most approachable wine scene
Many wish their favorite places in California were deeply-held secrets. But there’s the hope that, given a little perspective, our current secrets can develop in a way that maintains the original character we fell in love with, without succumbing to the broad appeal forced by faceless investment. Right now, in Amador County, the Shenandoah Valley is at that postcard moment.
Don’t Wait to Create Social Media Guidelines
One misstep can spell disaster for your business
Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.