Is it Time to Off-Board a Client?
How to create a clear transition from client to former client
When your company closes a new client, the last thing you might be thinking is how you’re going to eventually close out the contract, too. But not matter what you sell, every business needs this departure system in place if you’re going to have clean transitions and decrease stress.
The Secret to Brand Loyalty
If you want your customers to stay loyal, make them a top priority
The real secret to brand loyalty: Customers are loyal to brands that are loyal to them. True brand loyalty isn’t bought — it’s earned one customer experience at a time.
Startup of the Month: My Swirl
Female-centric social platform seeks to change how people connect online
After working the male-dominated world of technology and venture investment for more than a decade, Saville decided to take matters into her own hands.
Striking Gold
Erica Taylor, VP of communications and community relations at Golden 1, on how the financial institution appeals to young clients — and employees
We sat down recently with Erica Taylor, Golden 1 Vice President of Communications & Community Relations and last year’s Young Professional of the Year, to talk about the credit union’s efforts to attract and retain younger employees and customers.
Social Dining
Social media engagement is key to culinary success
It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.
How Do Your Customers Decide?
3 strategies for sleuthing out what your customers want & how they decide
Peter Drucker once said: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” In order to develop a product or service that fits your customers well enough to sell itself, you’ll need to have an intimate understanding of who your customers are and what’s going to fit them.
How an Expensive Suit Can Make You Better at Your Job
A recent study conducted by researchers at Notre Dame, the University of Kentucky, and Penn State found that using brand- name gear can provide a noticeable placebo effect that could boost performance. In other words: If you’ve ever felt like you give better presentation when wearing an expensive designer suit, it might not be your imagination.
Getting it Right, Right Away
Without a clear onboarding process, you risk losing new business
Sales and marketing can feel like a never ending marathon — as soon as you reach the finish line with one lead, there’s another sale to close. Even when all your hard work results in new sales, many businesses fumble when they pass the baton to engaging and welcoming the new client. The lack of a solid onboarding strategy can result in a rocky start to your relationship with clients, increased requests for refunds and decreased confidence in your business.
Your Brand Needs a User Manual
Here’s a list of chapters to include
If brand is more than a logo, why are most brand books little more than a style guide? A style guide isn’t going to empower your employees to deliver on your brand’s promise, guard your brand’s differentiators, or make everyday decisions in line with your brand strategy.
A Year in Review
Our top 10 most popular stories of 2015
It’s been quite a year! Now that the champagne has been popped, gone flat and you’ve had time to recover, take a look at our most widely read local stories from 2015: