Band of Brothers
Childhood friends launch social-savvy wine brand from hometown in Clarksburg
Once upon a time, a quarter- century ago, mischievous twins David and Phil Ogilvie and their friend Tom Merwin played on their family farms in bucolic Clarksburg. Time and circumstance eventually led all three back to the family farms and, in March of 2014, they decided to do together what all three had dreamed of separately: open a winery.
Toxic-Content Cleanse
Make sure you're getting the most out of your website
Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.
Focus Groups in 3 Easy Steps
When reworking your brand, outside input is essential — but you need to know what you’re doing
A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one:
Detox Your Brand: Step 1
Improve your company’s marketing strategy by cleaning up your image
All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?
How to Navigate a Disruptive Market
Create the radical innovations that will shift your market
In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?
Collaborative Spaces
5 companies that work together in style
These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account!
From Dreamers to Movers and Shakers
Past winners of Calling All Dreamers still going strong
Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.
Like a Good Neighbor
A citizenship strategy provides your company with competitive advantages
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line.
Relevant Differentiation: How Glitter Went Viral
Being the best is great, but being the one-and-only is even better
What turned Ship Your Enemies Glitter, an angry glitter brand, into an overnight sensation? It was different.
Past the Ping Pong Tables
Your internal brand matters more than your office perks
Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.