When car accident totaled Pedro Avila’s beloved ‘87 Volkswagen Cabriolet, he found himself desperate for money to repair the damage. A transportation industry veteran, Avila came up with Road Finch: eco-friendly and interactive marketing — by bicycle.

Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.

Once upon a time, a quarter- century ago, mischievous twins David and Phil Ogilvie and their friend Tom Merwin played on their family farms in bucolic Clarksburg. Time and circumstance eventually led all three back to the family farms and, in March of 2014, they decided to do together what all three had dreamed of separately: open a winery.

Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.

A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. Here’s how to conduct one: 

All too often, companies fall into bad habits and need a systematic reset of their marketing program in a way that is manageable and sustainable in the long-term. They need to do away with bad habits and increase the good. So where should you begin?     

In our current era of the startup, responding to disruptive innovation has become a new and often harsh reality. When disruptive innovations and emerging trends radically shift your market and throw you off your game, how do you respond?

These local businesses take teamwork to the next level with bold colors and innovative designs that inspire creativity and collaboration. Show us your company’s collaborative space for a chance to take over our Instagram account! 

Ask Andy Paul or Ana Manzano about launching their businesses and they’ll answer with smiles. The two previous winners of the Downtown Sacramento Partnership’s Calling All Dreamers contest have gone on to successfully launch their dream companies, including brick-and-mortar storefronts that will serve as milestones in the revitalization of downtown’s shopping corridors.

Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line.