Past the Ping Pong Tables

Your internal brand matters more than your office perks

Thinking about progressive company cultures probably brings to mind businesses like Google, Twitter, Facebook — companies with free snacks and bean bag chairs. But it’s not the toys and perks that create these cultures. Collaborative-style seating and ping pong tables are the side effects, rather than the catalysts, of enviable and innovative company cultures.

Feb 9, 2015 MaryJayne Zemer
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Spread the Love

True client appreciation requires a year-round strategy

While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.

Jan 29, 2015 Kelly Azevedo
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Rethinking Your Services

Tips for becoming a successful solopreneur

If you want to increase your earning power as an independent worker, it’s time to get creative about alternative revenue streams. If you have an expertise that people pay for when they hire you, there are other ways you can capitalize on that expertise. Here are some ideas:

Dec 12, 2014 Janna Maron
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Content Marketing Starter Kit

3 basics that will make an impact

Sometimes the best way to stand out is to stick to the basics and nail them. Before cooking up an elaborate six-part blog post series complete with diagrams, infographics, and a really neat flowchart on how to choose the best frozen turkey for your teen driver, take a step back and resolve to start small. The following ideas will help get you started:

Nov 26, 2014 Melissa Sorcic
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Retaining Talent

What Sacramento can learn from Nashville’s investment in its young professionals

Recently I had the opportunity to join 100 local business, nonprofit and public sector leaders on a four-day journey to Nashville, Tenn. to discover how this boot-scootin, honky-tonk city is thriving. Nashville has an identity no one can deny, and one this country girl couldn’t get enough of. But, let me tell you, it is so much more than a music town. Nashville is a thriving hub for business and forward thinking.

Nov 14, 2014 Emilie Cameron