
Retaining Talent
What Sacramento can learn from Nashville’s investment in its young professionals
Recently I had the opportunity to join 100 local business, nonprofit and public sector leaders on a four-day journey to Nashville, Tenn. to discover how this boot-scootin, honky-tonk city is thriving. Nashville has an identity no one can deny, and one this country girl couldn’t get enough of. But, let me tell you, it is so much more than a music town. Nashville is a thriving hub for business and forward thinking.

4 Arguments Against Net Neutrality
Why service providers say paying for the fast lane is sweeter than it sounds
Network neutrality is the idea that all data should be treated equally no matter who is sending it. The U.S. government is trying to decide if it’s OK for ISPs to create more lanes, then charge content providers a higher fee for traveling down the fast ones. Here’s why the service providers say this is a good idea:

Protecting Ourselves From a Slower Internet
Without net neutrality, small businesses and consumers lose
You may have heard about the “internet slowdown” that happened in September. While the term “slowdown” isn’t accurate because the internet was running at full speed, prominent sites like Netflix, Vimeo and Etsy displayed a symbolic loading symbol to protest recent actions by the Federal Communications Commission to eliminate network neutrality.

Change Makers
Millennials are turning the status quo on its head, and that means big opportunities for your business
When it comes to over-hyped marketing and workplace topics, the millennials win hands down. But they are going to change everything, probably for the better, and the rest of us should stop fighting it and get on board. Here’s why:

High-Speed Hiring
How to automate your process from start to finish
In a world with automated bill paying, direct deposits and DVR, you may be thinking “what will they automate next?” If you’re a business owner looking for seasonal help or another employee, then I have good news for you. Automating your hiring process can not only save time and headaches, but it can also help identify the best applicants easier than ever.

Sold!
David Sobon Auctions pulls serious cash for nonprofits
Cookie dough, chocolate bars, entertainment books and gift wrap — 20 years ago, the Waldorf school David Sobon’s son was attending had students peddling all of these wares, yet they couldn’t fundraise even $10,000 in a given year. Frustrated that these “ridiculously painful fundraisers” were being placed on his child’s shoulders, the then-30-something decided on a whim to host his first live auction — which eventually led him to launch David Sobon Auctions.

Tapping into Your LinkedIn Potential
3 do’s and don'ts from a certified professional
When we’re talking about social media, LinkedIn typically takes a backseat to more leisure-friendly platforms like Facebook, Instagram or Twitter. But for professionals, particularly young professionals, that could be a mistake. We asked Catherine Fisher, LinkedIn’s director of corporate communications, for some tips to get the most out of the career-oriented networking site.

MTV Marketing
Win with gen Xers by acknowledging to their skepticism
I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”

Growth and Prosperity
UC Davis is the keystone to the Capital Region’s economic success
In civic and business circles, we often hear the lament that Sacramento has never been a corporate headquarters. Many believe this hampers our ability to fully prosper and grow. But, in addition to the attractive traits Sacramento does possess, it has a powerful economic catalyst in its backyard: a top-10 public research university that can be the lifeblood of a stronger, deeper and more resilient regional economy.
![[By Rauglothgor (own work), via Wikimedia Commons] [By Rauglothgor (own work), via Wikimedia Commons]](https://www.comstocksmag.com/sites/main/files/imagecache/tile/main-images/john_maino_performs_the_als_ice_bucket_challenge.jpg?1577874531)
Cold Cash
3 marketing lessons we can learn from the ALS #IceBucketChallenge
Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.