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Content Marketing Starter Kit

3 basics that will make an impact

Sometimes the best way to stand out is to stick to the basics and nail them. Before cooking up an elaborate six-part blog post series complete with diagrams, infographics, and a really neat flowchart on how to choose the best frozen turkey for your teen driver, take a step back and resolve to start small. The following ideas will help get you started:

Nov 26, 2014 Melissa Sorcic
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Retaining Talent

What Sacramento can learn from Nashville’s investment in its young professionals

Recently I had the opportunity to join 100 local business, nonprofit and public sector leaders on a four-day journey to Nashville, Tenn. to discover how this boot-scootin, honky-tonk city is thriving. Nashville has an identity no one can deny, and one this country girl couldn’t get enough of. But, let me tell you, it is so much more than a music town. Nashville is a thriving hub for business and forward thinking.

Nov 14, 2014 Emilie Cameron

High-Speed Hiring

How to automate your process from start to finish

In a world with automated bill paying, direct deposits and DVR, you may be thinking “what will they automate next?” If you’re a business owner looking for seasonal help or another employee, then I have good news for you. Automating your hiring process can not only save time and headaches, but it can also help identify the best applicants easier than ever.

Oct 20, 2014 Kelly Azevedo
David Sobon in action

Sold!

David Sobon Auctions pulls serious cash for nonprofits

Cookie dough, chocolate bars, entertainment books and gift wrap — 20 years ago, the Waldorf school David Sobon’s son was attending had students peddling all of these wares, yet they couldn’t fundraise even $10,000 in a given year. Frustrated that these “ridiculously painful fundraisers” were being placed on his child’s shoulders, the then-30-something decided on a whim to host his first live auction — which eventually led him to launch David Sobon Auctions. 

Oct 16, 2014 Karen Wilkinson
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Tapping into Your LinkedIn Potential

3 do’s and don'ts from a certified professional

When we’re talking about social media, LinkedIn typically takes a backseat to more leisure-friendly platforms like Facebook, Instagram or Twitter. But for professionals, particularly young professionals, that could be a mistake. We asked Catherine Fisher, LinkedIn’s director of corporate communications, for some tips to get the most out of the career-oriented networking site.

Oct 14, 2014 Allison Joy