Sold!
David Sobon Auctions pulls serious cash for nonprofits
Cookie dough, chocolate bars, entertainment books and gift wrap — 20 years ago, the Waldorf school David Sobon’s son was attending had students peddling all of these wares, yet they couldn’t fundraise even $10,000 in a given year. Frustrated that these “ridiculously painful fundraisers” were being placed on his child’s shoulders, the then-30-something decided on a whim to host his first live auction — which eventually led him to launch David Sobon Auctions.
Tapping into Your LinkedIn Potential
3 do’s and don'ts from a certified professional
When we’re talking about social media, LinkedIn typically takes a backseat to more leisure-friendly platforms like Facebook, Instagram or Twitter. But for professionals, particularly young professionals, that could be a mistake. We asked Catherine Fisher, LinkedIn’s director of corporate communications, for some tips to get the most out of the career-oriented networking site.
MTV Marketing
Win with gen Xers by acknowledging to their skepticism
I recently asked a gen-X friend of mine to give me her take on generational communications in the U.S. today. Her response was perfect: “In the words of MTV’s cultural phenomenon The Real World, it’s ‘The true story of seven strangers, picked to live in a house, work together and have their lives taped, to find out what happens when people stop being polite — and start getting real.’”
Growth and Prosperity
UC Davis is the keystone to the Capital Region’s economic success
In civic and business circles, we often hear the lament that Sacramento has never been a corporate headquarters. Many believe this hampers our ability to fully prosper and grow. But, in addition to the attractive traits Sacramento does possess, it has a powerful economic catalyst in its backyard: a top-10 public research university that can be the lifeblood of a stronger, deeper and more resilient regional economy.
Cold Cash
3 marketing lessons we can learn from the ALS #IceBucketChallenge
Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.
The Snowflake Strategy
To win with boomers, you’ll need individualized marketing
Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”
Why Doesn’t Anyone ‘Like’ Me?
4 things no one wants to see from your business on Facebook
If you have a business, you probably have a Facebook page. You may even have a handful of people who “like” you… some of them may go so far as to actually like you. Congrats, you are just getting started.
Browsers & Shoppers
Retailers check consumers' pulse with social media
As shopkeepers have done for thousands of years, Andrew Cook talks with his customers about what he ought to carry at the Utrecht Art Supplies store on Howe Avenue. The difference is that Cook, Utrecht’s assistant manager, holds the conversations on Facebook. The store had nearly 800 fans as of late November.
Full House
Have casinos reached market saturation in the Capital Region?
Red Hawk Casino opened in December, just weeks after economic woes sent the stock market plunging. The launch of the new venue just off Highway 50 coincided with a sharp drop in gross gaming revenue at Nevada’s Lake Tahoe casinos, and California casinos also felt the sting as gamblers gave Red Hawk a try.
Info Mobile
How smart phones are changing the face of business
Late on a work night, Amy Mathews picked up her ringing BlackBerry to find a frantic customer on the other end. On an airplane nearing departure for Buenos Aires, a woman realized her debit card was on the verge of expiration. She would be out of the country for weeks without an easy way to access cash. Mathews knew she held the solution in her palm. From her BlackBerry, the corporate banking manager at Mechanics Bank fired off a couple emails and got a new debit card ordered in minutes.