This is Chef Breedlove’s third attempt, more or less, at branding a mobile food business, and this time he’s letting his personality and mad-scientist approach to mobile food define the brand.

For eons, the construction and government sectors drove Sacramento’s economic engine. You either worked in one of these two areas or you knew someone who did. It was that simple. Remember 2005?

Some of social media’s best qualities are also the very elements that contribute to its complexity: It is immediate, constantly updated, flexible and inclusive. Connecting with audiences in real-time is great — so long as you have the ability to monitor and respond in real time. 

So-called expert consultants abound, but Alan Weiss’ Million Dollar Consulting: A Professional Guide To Building A Practice offers what many other how-tos don’t: modern, actionable tools for building a highly profitable enterprise.

Every service business has had one: the dreaded problem client. These clients seem to bring more trouble than their business is worth, and dealing with them can quickly become a time sink. When dealing with a problem child, you need to implement solutions and be prepared to sever the relationship if those solutions don’t pan out. Here’s how:

From your customer service representatives to your sales team, your staff’s day-to-day decisions on the job quite literally make or break your brand experience. Which means, at the end of the day, your brand is only as strong as the crew you’re letting run the ship. So how do you hire a cultural fit? 

When car accident totaled Pedro Avila’s beloved ‘87 Volkswagen Cabriolet, he found himself desperate for money to repair the damage. A transportation industry veteran, Avila came up with Road Finch: eco-friendly and interactive marketing — by bicycle.

Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. Then it all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items. Before this spins into a business identity crisis, take charge and detox your branding collateral.

Once upon a time, a quarter- century ago, mischievous twins David and Phil Ogilvie and their friend Tom Merwin played on their family farms in bucolic Clarksburg. Time and circumstance eventually led all three back to the family farms and, in March of 2014, they decided to do together what all three had dreamed of separately: open a winery.

Old or poorly planned content can render your website ineffective and obsolete. Here’s how to flush it out.