Sacramento has struggled with its branding for more than a century. Recently, the farm-to-fork movement has raised awareness of the local food scene, but as the region also tries to highlight its growth in business, tech, art and culture, a new brand is in the pipeline.

Customers who visit select craft breweries in the Sacramento region with “guest taps” — as in, beers from another brewery — will be offered two limited treats beginning this week as part of a new beer import program.

Rancho Cordova was always a natural location for a multi-city California bike race. This year, the city of 75,000 was finally tapped to host a stage of the race. 

Breweries say the clubs are a good way to compete in the expanding marketplace because they encourage repeat customers. Customers have the option to pay a flat rate for a stainless steel canteen and a predetermined number of refills.

Luke and Eliza Maroney want to bring more buzz to Sacramento, and not just the kind they sell. They’re spouses and partners in Lucky Box Club, a subscription service delivering curated cannabis products to customers monthly. But they’re out to fuse weed and other concepts too.

Pretty soon, the next phase of life for the Sacramento River waterfront could become evident — with help from the public needed to make it happen.

It’s where you have a picnic. Play a pick-up soccer game. Do yoga in the fresh air. People-watch. Daydream. Take a breath. The park is a central part of the urban experience as a gathering spot, a green space and a respite from hectic city life.

Rancho Cordova’s identity as one of the region’s best-kept secrets frustrates Marc Sapoznik. As executive director of Rancho Cordova Travel & Tourism, his job is to promote the city’s assets tor both out-of-towners and locals alike.

Young or old, rich or poor, city-dweller or rural resident — the response was the same: Civic amenities are vital to a good life.

The success of the film Lady Bird brought Sacramento into the national limelight and local leaders want to incorporate the creative community into its branding efforts. But artists and business leaders can be strange bedfellows.