When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Morton’s The Steakhouse. Special reservation. Best seat in the house. And a bottle of wine ingloriously named “The Prisoner.” It was a first date, and I may have overdone it trying to impress the woman who would later become my wife.

With a new Vacaville store and six locations poised to open in the Sacramento area, Fresh & Easy Neighborhood Market Inc. is revving up competition in the already-crowded Northern California grocery scene.

To sell a house in today’s market, real estate agents can’t simply shove a sign into the lawn, schedule an open house and expect offers to roll in. Competition is fierce. Increasingly, the agents who are successfully selling homes in this marketplace have embraced high-tech marketing, including videos.

Hair rollers went the way of old-time beauty shops, but rollers of a different sort are in vogue at Bella Capelli Salone in downtown Yuba City, where owner Carol Milani sometimes styles hair in her skates.

With megasites Groupon and LivingSocial trumpeting daily deals that lure throngs of customers with up to 70 percent discounts on everything from dinners to skydiving lessons, it’s no surprise local businesses are signing up. After the deal is on, though, does the promise of new customers and more revenue add up?

A Sacramento software startup has launched an iPhone application for runners that picks music to go with a workout and can add customized coaching instructions along with the beat. When users pay to download the coaching data, a donation goes to a nonprofit of the coach’s choice.

While small specialty businesses in the Sacramento area are closing their doors in droves these days, Jon Holloway’s family-operated travel store is still sailing along, albeit in choppier waters.

Like many independent business owners, Christine Trice has a product she believes in and plenty of potential customers. Trice, the owner of Sacramento-based Brown Bag Botanicals, also has a limited marketing budget to reach those customers.

Charles Rieger is building a case for going green. As the executive director of the Solano Center for Business Innovation, the umbrella organization for the newly formed Solano Green Business Council, it’s Rieger’s job to plant the seeds for a greener economy.