Roller Gal
Small-town salon set apart by stylists on skates
Hair rollers went the way of old-time beauty shops, but rollers of a different sort are in vogue at Bella Capelli Salone in downtown Yuba City, where owner Carol Milani sometimes styles hair in her skates.
Coupon Clicking
Sweet deals could sour for overeager business owners
With megasites Groupon and LivingSocial trumpeting daily deals that lure throngs of customers with up to 70 percent discounts on everything from dinners to skydiving lessons, it’s no surprise local businesses are signing up. After the deal is on, though, does the promise of new customers and more revenue add up?
Nonprofit Revenue
Charities raise money through social enterprise
A Sacramento software startup has launched an iPhone application for runners that picks music to go with a workout and can add customized coaching instructions along with the beat. When users pay to download the coaching data, a donation goes to a nonprofit of the coach’s choice.
Home Shopping Network
How the web is saving brick-and-mortar storefronts
While small specialty businesses in the Sacramento area are closing their doors in droves these days, Jon Holloway’s family-operated travel store is still sailing along, albeit in choppier waters.
Chain Selling
Local entrepreneurs sell through big retailers
Like many independent business owners, Christine Trice has a product she believes in and plenty of potential customers. Trice, the owner of Sacramento-based Brown Bag Botanicals, also has a limited marketing budget to reach those customers.
The Green Lining
A new business council looks to boost job growth and the bottom line
Charles Rieger is building a case for going green. As the executive director of the Solano Center for Business Innovation, the umbrella organization for the newly formed Solano Green Business Council, it’s Rieger’s job to plant the seeds for a greener economy.
International Ag of Mystery
How local agriculture competes for table space around the world
For Capital Region farmers looking to expand sales overseas, Gov. Arnold Schwarzenegger’s recent trade mission to Asia couldn’t have come at a better time. While any governor’s visit would likely attract attention, it helps to have an international film star as a spokesperson.
Where the Green Hype Grows
The hazards of marketing eco-friendly products
As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.
Card Carryin’
Will restaurateurs rethink their gift card programs?
What to give? What to give? Faced with that nagging question at birthdays, weddings or other celebratory occasions, tides of consumers are turning to the ubiquitous gift card.
Good Eats
Restaurants get creative to pad the bottom line
Mikuni Japanese Restaurant and Sushi Bar felt the recession in April 2008 when catering sales began to slide. When the financial pinch hit the chain’s eight restaurants in the second and third quarters of 2009, its management team refocused marketing efforts.