Business With a Swoosh
Book Review: ‘Shoe Dog: A Memoir By The Creator of Nike’
Success in business often involves lacing up one’s shoes and hitting the ground running. In his memoir released earlier this year, Nike founder Phil Knight explores how his deep obsession with athletic footwear evolved into arguably the most highly-recognized sports brand in history.
VW’s Penance for Cheating Takes Shape With California Wish List
California’s regulator that played a key role in busting Volkswagen AG for cheating on emissions tests laid out a detailed list of options for how the automaker will have to spend $800 million toward advancing cars that don’t pollute the air.
Buzzwords: Viral
Any video, meme, picture or internet-based media that becomes popular through the process of sharing, social media or email.
To understand the definition of going viral, let’s borrow a phrase from former U.S. Supreme Court Associate Justice Potter Stewart: You’ll know it when you see it
Shopping the New Sacramento Natural Foods Co-Op
It’s bigger, brighter and nearly doubling the business
Kurt Spataro has shopped at the Sacramento Natural Foods Co-Op in three different locations since the 1980s, but he sees “a lot of new things to discover” at the co-op’s bigger and brighter new home at 2820 R St.
The Show Must Go On
Sacramento’s performing arts nonprofits find new ways to engage the community
When money grows tight in a town like Sacramento, nonprofits must get creative to stay afloat. This is particularly true for the performing arts. But the region’s creative nonprofits have risen to the challenge in recent years, finding innovative means to engage the community and fill both seats and coffers.
The Value of Customer-Centered Strategies
Putting clients first can ensure the longevity of your business
In those early days of Disneyland, Walt hired Van France to establish Disney University and hire and train the “cast” (employees) that would bring the theme park to life. France reinvented the training and development of employees with his carefully crafted Four Keys (now more commonly known as Crystal Clear Priorities, aka CCPs).
Home Away From Home
Public relations firm Randle Communications proves that family business employees don’t have to be related to earn the title
The word “family” can encompass a lot of different things. Sometimes it refers to the people you’re related to. Sometimes it means the people you care about. Overarchingly, those whom you count as your “family” tend to be the people you spend a lot of time with.
Vintage Neon Signs to Light Up Golden 1 Center
Signs from Shakey’s, Tower Records on loan from City of Sacramento
Historic business names will go up in lights at the Golden 1 Center food court with the installation of six original neon signs for Shakey’s Pizza Parlor, Tower Records, Coronet Portraits, Franke’s Drugs, Newbert Hardware and Sleeper Stamps & Stationery.
Startup of the Month: Brass Clover Cold Brew Coffee Company
For Oak Park startup, coffee is a drink best brewed cold
Is 14 too young to get into coffee? It wasn’t for Randall Echevarria. He grew up in Crescent City on the California/Oregon border, and the small town’s first coffee shop gave him his very first job. He started as a barista and moved up in the ranks over four years, his favorite part being the beverage development. Turns out, this high school gig was just warm-up.
Businesses Should Plan for a #Socialmediafail
Mistakes are inevitable — the challenging comes with handling them
No matter how careful you are on social media, just like normal social interactions, to some extent failure is inevitable.