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The Connection Point: Mixed Media Artist, Keia Kodama

WATCH: How Keia builds a community and business through her passion for sneakers

Learn about how passion for sculptures, artist and sneakers come to life through Mixed Media Artist, Keia Kodama. 

Let’s find out in today’s discussion.

The Connection Point: Women of Sacramento Founder Bri Norberg

WATCH: How Bri expanded her business by providing a safe space for women

Women of Sacramento is an organization that gathers the next generation of entrepreneurs, businesswomen and creatives to initiate conversation around the topics they are passionate about. From building a business to raising money, they hit all the topics for modern working women.

Let’s find out in today’s discussion.

The Connection Point: Visual West Founder Andy Duong

WATCH: Andy shares how he became a successful entrepreneur and the challenges he faced

Visual West is a Sacramento independent design house that has been generating success for businesses for over a two decades. Learn about the strategies that Andy accomplished through his endeavors.

Let’s find out in today’s discussion.

The Connection Point: Evolution CO-Founder Alex Chompff

WATCH: Alex shares tips on how investors succeed with the help of Evolution

What is Evolution? Gain insight on how their heart of service contributes towards everything you need to start and grow your financial freedom. 

  Let’s find out in today’s discussion.

Book Review: Is Community the Last Great Marketing Strategy?

When community becomes your business brand

In his newest book entitled “Belonging to the Brand,” bestselling author and marketing guru Mark Schaefer asserts that the next — and last — great strategic marketing approach will be predicated on a healthy dose of community, connection and belonging. 

May 18, 2023 Michael Scott

The Connection Point: Trophy Beauty CEO Destiny Oliphant

WATCH: Beauty Industry success story and the CEO's innovative approach to expanding

Where is Trophy Beauty heading and what is Destiny Oliphant’s vision for her success? Let’s find out in today’s discussion.

The Connection Point: InterApp CEO Will Brown

WATCH: New experience leverages augmented reality to build audience engagement

What does integrating augmented reality technology into content creation look like and how can it impact your brand? Let’s find out in today’s discussion.

The Medium Is the Message

Boutique marketing and creative agencies parlay passion into brand identities

Boutique marketing agencies in the Capital Region consider the medium to be just as important as the message itself. They see the demand for more “unfiltered” video content on TikTok and YouTube as indicative of our need for human connection. 

Feb 21, 2023 Robin Douglas

Call to Interaction

To reach young consumers, advertisers think outside the checkbox

Savvy advertising won’t help a business if its core values aren’t consistent on every level. In today’s marketing landscape, authentic messaging aimed toward building trust and engagement is critical. 

Jul 18, 2022 Russell Nichols

Getting to Know: Alycia Anderson

A Roseville-based disability advocate encourages corporate America to rethink accessibility

Alycia Anderson pivoted from a successful career as a sales executive to start her own company championing diversity, equity and inclusion in the workplace.

Mar 30, 2022 Vanessa Labi
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