
The Connection Point: Women of Sacramento Founder Bri Norberg
WATCH: How Bri expanded her business by providing a safe space for women
Women of Sacramento is an organization that gathers the next generation of entrepreneurs, businesswomen and creatives to initiate conversation around the topics they are passionate about. From building a business to raising money, they hit all the topics for modern working women.
Let’s find out in today’s discussion.

The Connection Point: Visual West Founder Andy Duong
WATCH: Andy shares how he became a successful entrepreneur and the challenges he faced
Visual West is a Sacramento independent design house that has been generating success for businesses for over a two decades. Learn about the strategies that Andy accomplished through his endeavors.
Let’s find out in today’s discussion.

The Connection Point: Evolution CO-Founder Alex Chompff
WATCH: Alex shares tips on how investors succeed with the help of Evolution
What is Evolution? Gain insight on how their heart of service contributes towards everything you need to start and grow your financial freedom.
Let’s find out in today’s discussion.

Book Review: Is Community the Last Great Marketing Strategy?
When community becomes your business brand
In his newest book entitled “Belonging to the Brand,” bestselling author and marketing guru Mark Schaefer asserts that the next — and last — great strategic marketing approach will be predicated on a healthy dose of community, connection and belonging.

The Connection Point: Trophy Beauty CEO Destiny Oliphant
WATCH: Beauty Industry success story and the CEO's innovative approach to expanding
Where is Trophy Beauty heading and what is Destiny Oliphant’s
vision for her success? Let’s find out in today’s discussion.

The Connection Point: InterApp CEO Will Brown
WATCH: New experience leverages augmented reality to build audience engagement
What does integrating augmented reality technology
into content creation look like and how can it impact
your brand? Let’s find out in today’s discussion.

The Medium Is the Message
Boutique marketing and creative agencies parlay passion into brand identities
Boutique marketing agencies in the Capital Region consider the medium to be just as important as the message itself. They see the demand for more “unfiltered” video content on TikTok and YouTube as indicative of our need for human connection.

Call to Interaction
To reach young consumers, advertisers think outside the checkbox
Savvy advertising won’t help a business if its core values aren’t
consistent on every level. In today’s marketing landscape,
authentic messaging aimed toward building trust and
engagement is critical.

Getting to Know: Alycia Anderson
A Roseville-based disability advocate encourages corporate America to rethink accessibility
Alycia Anderson pivoted from a successful career as a sales
executive to start her own company
championing diversity, equity and inclusion in the
workplace.
Sponsored

Clutch
What does your business look like in an optimal world?
“What if you could snap your fingers and find that unicorn hire you’ve been dreaming of? What if you could click your heels and transform your company’s culture? What if you could wake up every morning in absolute control of your business? Imagine the possibilities.”