In the fast-paced world of marketing, Shelley Cousineau discovered her true passion many years ago. With a contagious enthusiasm and nearly three decades of experience in strategic campaign planning and execution, she’s become a powerhouse in the realm of purpose-driven marketing.

“Every morning, I wake up ready to make a difference,” Cousineau exclaims, her eyes alight with determination. “The fact that I get to help save lives, protect our environment and collaborate with like-minded people fuels me — it’s what drives my work every single day.”

That boundless energy and passion are exactly what make Cousineau a force in her role as senior vice president at Sagent. The agency has carved out a unique niche, dedicating itself exclusively to campaigns that promote social good — a mission that perfectly aligns with Cousineau’s deeply held values. For her, being purpose driven isn’t just a job; it’s a calling.

“When your work is your passion, it’s never really work. The projects we take on, from environmental protection to community-changing initiatives, means I get to come to work every day knowing that I’m going to help make that change alongside our amazing clients.”— Shelley Cousineau, Senior VP

“When your work is your passion, it’s never really work,” Cousineau remarks. “The projects we take on, from environmental protection to community-changing initiatives, means I get to come to work every day knowing that I’m going to help make that change alongside our amazing clients.”

But it’s not just about the work itself. The company’s commitment to fostering women in leadership roles sets it apart in the industry. Cousineau’s own career exemplifies the importance of women in such positions, bringing creative thinking, problem-solving skills and a healthy dose of empathy and compassion to the table.

“We approach challenges differently,” Cousineau explains, leaning forward excitedly. “It’s not just about the bottom line. We’re building relationships, creating inclusive environments and really listening to our clients and communities.”

The impact of Cousineau’s leadership extends far beyond traditional marketing metrics. By focusing on campaigns that drive social change, she and her team have become catalysts for positive transformation in areas such as health, environmental sustainability and community development.

As the company continues to grow and make its mark in the purpose-driven marketing space, Cousineau’s role — and Sagent’s mission — serves as a shining example of what’s possible when personal passion aligns with professional pursuits. Her success story not only highlights the importance of women in leadership, but also underscores the incredible potential for marketing to be a force for good in society.