Are Uber and Lyft mainly replacing existing taxi and limo services or mainly adding to them?
Local small business SearchPros Solutions is already having quite the year — they are one of seven regional finalists for the U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award, a finalist for the Ernst and Young Entrepreneur of the Year Northern California Award and a recipient of the Sacramento Business Journal Small Business of the Year Award, among other notable achievements.
You can’t deny it: The cloud is everywhere. Thanks to tech titans like Google, Amazon and Apple, the idea of data storage has shifted from bulky, blinking units in an enclosed place to the more abstract concept of data stored in open, virtual space.
Unbeknownst to most of those attending the Sacramento Philharmonic and Opera’s Sergei Rachmaninoff performance in February, a cohort of fans relegated to the back rows were on their phones the entire show. They tweeted jokes about the concert, without shame. Because on this evening they were simply doing as asked.
When your company closes a new client, the last thing you might be thinking is how you’re going to eventually close out the contract, too. But not matter what you sell, every business needs this departure system in place if you’re going to have clean transitions and decrease stress.
The real secret to brand loyalty: Customers are loyal to brands that are loyal to them. True brand loyalty isn’t bought — it’s earned one customer experience at a time.
After working the male-dominated world of technology and venture investment for more than a decade, Saville decided to take matters into her own hands.
We sat down recently with Erica Taylor, Golden 1 Vice President of Communications & Community Relations and last year’s Young Professional of the Year, to talk about the credit union’s efforts to attract and retain younger employees and customers.
It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.
Peter Drucker once said: “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.” In order to develop a product or service that fits your customers well enough to sell itself, you’ll need to have an intimate understanding of who your customers are and what’s going to fit them.