Rewarding customer loyalty is a great way to build a community and encourage repeat business, but too often client rewards are an afterthought that ruin the goodwill you’re trying to build.
Roseville City Manager Rob Jensen oversees the Capital Region’s only full-service city, a task that comes with managing a $500 million budget, 15 departments and over 1,200 employees. We sat down with him to talk about the challenges and opportunities facing one of the area’s fastest-growing cities.
This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.
What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.
Our whole team at Comstock’s is grateful for the past year of growth in our web users, paid subscribers and retail sales. We want to thank long-time readers for your continued support, and our new ones for helping us grow and evolve. You continue to show us that our message has teeth, and you drive us to always seek to do better
Earlier this year, I was booking an appointment with a company I’d frequented for the past eight years when the receptionist informed me that their rates were changing — increasing by 25 percent, effective end of the week.
Success in business often involves lacing up one’s shoes and hitting the ground running. In his memoir released earlier this year, Nike founder Phil Knight explores how his deep obsession with athletic footwear evolved into arguably the most highly-recognized sports brand in history.
California’s regulator that played a key role in busting Volkswagen AG for cheating on emissions tests laid out a detailed list of options for how the automaker will have to spend $800 million toward advancing cars that don’t pollute the air.
To understand the definition of going viral, let’s borrow a phrase from former U.S. Supreme Court Associate Justice Potter Stewart: You’ll know it when you see it
Kurt Spataro has shopped at the Sacramento Natural Foods Co-Op in three different locations since the 1980s, but he sees “a lot of new things to discover” at the co-op’s bigger and brighter new home at 2820 R St.