For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)

Marketing and branding is an inevitable part of your freelance business. For a marketing person, this is the fun part. For everyone else, this is the part that’s most likely delayed (or never done at all), and thus is a missed opportunity to promote yourself and your business.

Founded in 2010, Sofar’s first shows were in London, but now includes gatherings in 333 cities worldwide — including countries like Switzerland, Azerbaijan, India, Serbia, Egypt, Brazil and Russia. It considers music and musicians as an untapped global resource in the same way that people with a spare bedroom are replacing the hotel establishment.

Sitting on the deck of his family’s tasting room, Warren Bogle looks out over the vineyard his grandfather planted in 1968 in the low-lying land of the Sacramento-San Joaquin Delta. That first planting of 20 acres of vines in Clarksburg transformed the Bogle family from row crop farmers to one of the region’s most successful winemakers.

Studies have shown that the only thing worse than bad customer service is inconsistent service, which leaves a consumer confused and wary about what to expect when they walk into a store, call the help desk or send an email. With more choices available than ever before, we all want consistency and to know what to expect in a given situation.

Culture needs to be a constant priority. You can’t expect a bunch of perks to define your company. Instead, spend some time defining your values — afterall, you already know them. Then make sure everyone on your team has buy-in.

Whether you are determined to land your first job, looking to change careers or simply want to meet new people (and develop a life-changing habit in the process), here are five tips to help you cultivate new relationships and multiply your professional opportunities.

Ending generational categorization and judgment begins with awareness. Next time you hear generational stereotypes among your friends or in your workplace, speak up! By breaking down these stereotypes we can overcome the discrimination that generational labels facilitates.

In some ways they might already be an economic force. A 2014 study from the ad agency Sparks and Honey estimates that the average gen Z receives $16.90 per week in allowance alone, which tallies to an annual $44 billion in spending power. So who are these kids, anyway?