Eat, Sleep & Remodel

Top 5 Capital Region reinventions

The Great Recession has cast a long shadow over the Capital Region. The economy has been static. Recovery has been slow. But in the hard-hit hospitality business, the pause has spurred opportunity for reinvention.

Mar 1, 2012 Josh Brodesky

Tech Appeal

Leveraging social media for a nonprofit cause

Monica Gonzalez recently logged onto the Facebook page of Weave Inc., an organization that treats survivors of domestic and sexual abuse, to post a simple message about how the nonprofit helped her overcome a nightmarish ordeal.

Jan 1, 2012 Allen Young

Target Audience

Niche marketing for small-business growth

When photographer Jill Carmel moved to Sacramento in 2008, she brought a bevy of cameras, a keen eye for composition and her dream of launching a niche business in a new city — a risky move, but passion trumped fear.

Jan 1, 2012 Carol Crenshaw

Bottling a Brand

Morton’s The Steakhouse. Special reservation. Best seat in the house. And a bottle of wine ingloriously named “The Prisoner.” It was a first date, and I may have overdone it trying to impress the woman who would later become my wife.

May 12, 2014 Craig Amazeen

Reel to Real Estate

Today's home sales call for video, social media

To sell a house in today’s market, real estate agents can’t simply shove a sign into the lawn, schedule an open house and expect offers to roll in. Competition is fierce. Increasingly, the agents who are successfully selling homes in this marketplace have embraced high-tech marketing, including videos.

Oct 31, 2011 Samantha Bronson

Coupon Clicking

Sweet deals could sour for overeager business owners

With megasites Groupon and LivingSocial trumpeting daily deals that lure throngs of customers with up to 70 percent discounts on everything from dinners to skydiving lessons, it’s no surprise local businesses are signing up. After the deal is on, though, does the promise of new customers and more revenue add up?

Jun 30, 2011 Carol Crenshaw
Fred Sconberg, Upbeat Workouts Apps

Nonprofit Revenue

Charities raise money through social enterprise

A Sacramento software startup has launched an iPhone application for runners that picks music to go with a workout and can add customized coaching instructions along with the beat. When users pay to download the coaching data, a donation goes to a nonprofit of the coach’s choice.

Dec 1, 2010 Adam Weintraub