(www.istockphoto.com)

14 for ‘14

The essential business metrics you need to track in the new year

New Year’s is the quintessential time for small businesses to make (and keep) resolutions for growth. But achieving your company’s 2014 goals hinges on knowing some important numbers, and many businesses never go beyond their income to identify and track essential metrics. Here are the 14 most important performance measures to track this year.

Oct 31, 2013 Kelly Azevedo
(istockphoto.com)

Eat it Up

Why you should salivate over Sacramento’s farm-to-fork mantra

In October of last year, Sacramento Mayor Kevin Johnson declared Sacramento the “Farm-to-Fork Capital of America,” presenting the city with a long-term opportunity to build a distinct brand identity that could help the region attract and retain citizens, conventions, tourists and entrepreneurs. It’s especially valuable because a strong regional identity gives energy to the economic engines that make cities successful. Anyone needing proof can look directly to Austin, Texas.

Aug 31, 2013 Mike Testa

Branding’s Triple Threat

Get ready for the ride of your life

Starting a new business or looking to maximize your brand’s impact on your bottom line?

While a brand is the foundation of any business, creating that brand can be as scary and exhilarating as any rollercoaster ride – especially as a brand must achieve top marks in three essential categories in order to truly become a branding “triple-threat.”

Mar 31, 2014 Angela Criser
Sean O’Brien, financial adviser, and chair, Metro Edge at Northstar at Tahoe

The Millennial 1%

Affluent YPs are a new breed of consumer

When he’s not jet-setting to Tahiti or hobnobbing with his best friend Tom Cruise*, Sean O’Brien is just a regular guy. He’s 29, single, never pays full price when shopping online and likes to snowboard with friends in Tahoe. 

Jan 1, 2013 Mike Graff

The Company Story

Demystifying the art of branding

Product and company branding is more complex than a logo, a slogan and a catchy marketing campaign. Branding is the way consumers talk about your product or service, how they remember you and how they expect you to behave.

Jun 30, 2012 Nelson Harvey

Family Planning

Strategies for a prosperous succession

When Albert and Frances Lundberg fled the Dust Bowl-ravaged cornfields of Nebraska in 1937 to settle in the greener pastures of the northern Sacramento Valley, they did so with hope for the future.

Apr 30, 2012 Anne Gonzalez