As part of Comstock's 25th anniversary, and in lieu of a monthly publisher's letter, publisher Winnie Comstock-Carlson is inviting business leaders to present their views on what's shaping and defining the Capital Region.

Calling All Brandoulas

Branding Sacramento is essential to our economic development

Does a community’s brand matter? 

Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.

May 1, 2014 Christi Black-Davis
(www.istockphoto.com)

14 for ‘14

The essential business metrics you need to track in the new year

New Year’s is the quintessential time for small businesses to make (and keep) resolutions for growth. But achieving your company’s 2014 goals hinges on knowing some important numbers, and many businesses never go beyond their income to identify and track essential metrics. Here are the 14 most important performance measures to track this year.

Nov 1, 2013 Kelly Azevedo
(istockphoto.com)

Eat it Up

Why you should salivate over Sacramento’s farm-to-fork mantra

In October of last year, Sacramento Mayor Kevin Johnson declared Sacramento the “Farm-to-Fork Capital of America,” presenting the city with a long-term opportunity to build a distinct brand identity that could help the region attract and retain citizens, conventions, tourists and entrepreneurs. It’s especially valuable because a strong regional identity gives energy to the economic engines that make cities successful. Anyone needing proof can look directly to Austin, Texas.

Sep 1, 2013 Mike Testa

Branding’s Triple Threat

Get ready for the ride of your life

Starting a new business or looking to maximize your brand’s impact on your bottom line?

While a brand is the foundation of any business, creating that brand can be as scary and exhilarating as any rollercoaster ride – especially as a brand must achieve top marks in three essential categories in order to truly become a branding “triple-threat.”

Apr 1, 2014 Angela Criser
Sean O’Brien, financial adviser, and chair, Metro Edge at Northstar at Tahoe

The Millennial 1%

Affluent YPs are a new breed of consumer

When he’s not jet-setting to Tahiti or hobnobbing with his best friend Tom Cruise*, Sean O’Brien is just a regular guy. He’s 29, single, never pays full price when shopping online and likes to snowboard with friends in Tahoe. 

Jan 1, 2013 Mike Graff