[By Rauglothgor (own work), via Wikimedia Commons]

Cold Cash

3 marketing lessons we can learn from the ALS #IceBucketChallenge

Last summer, the ALS #IceBucketChallenge provided some of the coldest warm-fuzzies imaginable. If you’re part of nonprofit that relies on charitable giving watching these videos, you’ve probably started to pensively rub your chin, wondering if and how you could get something like this to work for you.

Sep 10, 2014 Melissa Sorcic
(shutterstoçk)

The Snowflake Strategy

To win with boomers, you’ll need individualized marketing

Let’s be honest, few generations were more aptly named than the baby boomers. While the moniker may have risen from a historically specific fertility trend, in many ways it has become a self-fulfilling prophecy. As writer P.J. O’Rourke once described it: “We’re stuck with being forever described as exploding infants.”

Aug 20, 2014 Gordon Fowler
Andrew Cook, assistant manager, Utrecht Art Supplies

Browsers & Shoppers

Retailers check consumers' pulse with social media

As shopkeepers have done for thousands of years, Andrew Cook talks with his customers about what he ought to carry at the Utrecht Art Supplies store on Howe Avenue. The difference is that Cook, Utrecht’s assistant manager, holds the conversations on Facebook. The store had nearly 800 fans as of late November.

Dec 1, 2009 Robert Celaschi
Cache Creek Casino Resort began as a bingo hall but has slowly added amenities, such as this year-old 18-hole championship golf course, in its push to become a destination resort.

Full House

Have casinos reached market saturation in the Capital Region?

Red Hawk Casino opened in December, just weeks after economic woes sent the stock market plunging. The launch of the new venue just off Highway 50 coincided with a sharp drop in gross gaming revenue at Nevada’s Lake Tahoe casinos, and California casinos also felt the sting as gamblers gave Red Hawk a try.

Oct 1, 2009 Adam Weintraub
Amy Mathews, corporate banking manager, Mechanics Bank.

Info Mobile

How smart phones are changing the face of business

Late on a work night, Amy Mathews picked up her ringing BlackBerry to find a frantic customer on the other end. On an airplane nearing departure for Buenos Aires, a woman realized her debit card was on the verge of expiration. She would be out of the country for weeks without an easy way to access cash. Mathews knew she held the solution in her palm. From her BlackBerry, the corporate banking manager at Mechanics Bank fired off a couple emails and got a new debit card ordered in minutes.

Jul 1, 2009 Kyle Monk

Civically Minded

Civics are nine times wealthier than the rest of us, so how can you cash in?

If I wanted my 20-year-old son to join me for a late meal, I’d text him: “Buffet on me.” But I would never ever text my 86-year-old mother with a dinner invitation. For her, there would be a phone call with plenty of formalities and forewarning, a promise of a nice, sit-down establishment and a start time of 4:00 p.m. to take advantage of early bird specials. Why? Because each generation communicates differently.

Jun 30, 2014 Gordon Fowler
As part of Comstock's 25th anniversary, and in lieu of a monthly publisher's letter, publisher Winnie Comstock-Carlson is inviting business leaders to present their views on what's shaping and defining the Capital Region.

Calling All Brandoulas

Branding Sacramento is essential to our economic development

Does a community’s brand matter? 

Consider this. A local medical practice recently tried to recruit a dermatologist. After an extensive search, they offered the job to a young, out-of-state doctor — who couldn’t convince his wife to move to Sacramento. “I’m not moving there,” she told him. “It’s boring.” The search started over.

Apr 30, 2014 Christi Black-Davis