Out in the Open

The good, bad and ugly of open-space offices

The idea of open-space offices has been with us since the start of the tech revolution. It seems we are under the mistaken belief that the early technology companies — such as Google, Wikipedia, eBay — were onto something when they tore down office walls, removed cubicles and allowed workers to float in a sea of open access. Teamwork became the goal.

Sep 6, 2019 Jessica Kriegel

10th Year on Tap

As the number of local breweries soared, so did the popularity of Sacramento Beer Week

Sacramento Beer Week, entering its 10th year, is one of the longest running regional craft beer celebrations in the country. As this year’s event prepares to kick off April 26, the statewide craft beer scene is stronger than ever. California is now home to more than 980 breweries, compared to fewer than 300 in 2012, according to statistics released by the California Craft Beer Association.

Apr 17, 2019 Daniel Barnes

The 2-Step Process to Conduct a Personal Brand Audit

Many of us can easily identify the corporate brands of companies we’re familiar with even if we aren’t loyal consumers of their products. The fruit-shaped Apple and swoosh Nike logos are so well-recognized they’ve become iconic. Businesses know the importance of establishing a clear brand identity to set themselves apart in the marketplace.

Apr 5, 2019 Lisa Montanaro