The first book Amy Altstatt wrote was about a little girl in a world in which color represents what one wants to be when grown up. The girl tries different colors to see which one suits her, but none feels  right. Then she cries, and, in her rainbow tears, she realizes all the colors are part of her.

When HealthCare.gov — the Affordable Care Act’s health insurance exchange website — went live in 2013, it was slow, buggy and hard to navigate — a digital mess. Two weeks later, three programmers in the Bay Area launched HealthSherpa.com, an alternative website to help online shoppers understand their options under the ACA and see plans and prices quickly.

Nematodes pose a conundrum to farmers. The worm-like microscopic creatures are everywhere. Some are parasitic, infecting plants and destroying crops — but others actually  attack insect pests. The ability to target the “bad” while leaving the “good” unharmed would be a boon for agricultural production.

Eric Sweet used to be a pilot, hauling cargo and flying corporate jets. Then he tried his hand at real estate. Now, through his Sacramento-based startup, Robotics Evolution, he’s focused on educating youth on robotics by offering special arenas where their robots can compete in various competitions.

As part of an entrepreneurship course at UC Davis, Mathew Magno was instructed to come up with a problem to solve. He didn’t think twice: Magno wanted to solve the nightmare that is finding a place to park.

Anybody who says video games are bad for your health hasn’t met Dr. Tony Simon.

The Sacramento-based startup makes cannabis-infused topical skin care products and for Chelsea Dudgeon, CEO and cofounder, her grandmother was “a tough sell” in the beginning.

In 2017, Aaron Watkins launched a rental service called STEMtrunk because he doesn’t believe educational toys should be left behind. He calls his Yuba City-based startup “Netflix for learning toys” because it works with the same subscription-based concept.

Anu Snacks produces snack bars from spent beer grain, mixed with dried fruit and nuts with various coatings. The idea was a hit, winning $17,500 in prizes this year at the UC Davis Big Bang! competition for entrepreneurship.

With Rhombus Systems cameras, customers can view and share livestreams, manage unlimited locations from one console and set up other features.