Daniel Morash doesn’t like to see spoiled food go to waste. In 2012, Morash and his brother, Dave, spent millions to launch California Safe Soil with one goal in mind: convert leftover organic material from supermarkets into a nutrient-rich soil amendment farmers could use to grow crops.
In 2011, Jon Coss was on the hunt for funding. He had an idea for a system that could leverage Google Analytics to detect and prevent fraud and abuse in government programs. But this infrastructure-as-a-service model was new back then, untested and hard to explain to venture capitalists.