You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?

Connecting with the community through outdoor adventures has been one of the more rewarding aspects of All Good opening its flagship store in Sacramento.

Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.

Many wish their favorite places in California were deeply-held secrets. But there’s the hope that, given a little perspective, our current secrets can develop in a way that maintains the original character we fell in love with, without succumbing to the broad appeal forced by faceless investment. Right now, in Amador County, the Shenandoah Valley is at that postcard moment.

Are Uber and Lyft mainly replacing existing taxi and limo services or mainly adding to them?

Local small business SearchPros Solutions is already having quite the year — they are one of seven regional finalists for the U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award, a finalist for the Ernst and Young Entrepreneur of the Year Northern California Award and a recipient of the Sacramento Business Journal Small Business of the Year Award, among other notable achievements.

You can’t deny it: The cloud is everywhere. Thanks to tech titans like Google, Amazon and Apple, the idea of data storage has shifted from bulky, blinking units in an enclosed place to the more abstract concept of data stored in open, virtual space.

Unbeknownst to most of those attending the Sacramento Philharmonic and Opera’s Sergei Rachmaninoff performance in February, a cohort of fans relegated to the back rows were on their phones the entire show. They tweeted jokes about the concert, without shame. Because on this evening they were simply doing as asked.

When your company closes a new client, the last thing you might be thinking is how you’re going to eventually close out the contract, too. But not matter what you sell, every business needs this departure system in place if you’re going to have clean transitions and decrease stress.

The real secret to brand loyalty: Customers are loyal to brands that are loyal to them. True brand loyalty isn’t bought — it’s earned one customer experience at a time.