Latest Stories
Back to Paradise
One year after the Camp Fire, some business owners have gambled on making a go of it again — but others see no reason to return
The biggest problem facing business owners is a lack of customers. No one knows what to do first: Build the customer base and create a demand for business, or rebuild the businesses and see if the customers follow?
Tricky Eating
Local experts and retailers work to prevent food fraud
With as much as 10 percent of all food products sold around the world mislabeled, experts at UC Davis and elsewhere are working hard to ensure what’s on the label accurately represents what’s in the food.
The Defenders of Small Business
John Kabateck on the myriad challenges facing Main Street, USA
John Kabateck of the National Federation of Independent Business speaks to Comstock’s about tax issues affecting business in California and his organization’s position on Assembly Bill 5.
No Easy Fix
Changing an organization’s culture takes time and effort — and always starts at the top
Organizational culture is the values, beliefs and behaviors practiced in an organization formed over time because they are rewarded or punished by formal and informal rules, rituals and behaviors. Or, to oversimplify it, culture is “the way we do things around here.”
Buzzwords: Disruptor
A company, technology, good or service that is so innovative and widely adopted it disrupts an existing market
In ordinary English, “disruptor” might conjure up images of a kid acting out in class, or someone holding up traffic. Among the startup set, though, disruptor has become one of the highest compliments one can receive — or give to oneself.
In the Making: Where Flowers Bloom
“We are flower nerds to the max here,” Melissa Cowan, owner of Placerville Flowers on Main says. “We squeal on the daily when new products come in or when seasons change.”
Shopping Is Still Important to Sacramento’s Economy
Comstock’s publisher Winnie Comstock-Carlson on downtown Sacramento’s attempts to reinvent itself and how retail shopping was — and still is — one key element in its rejuvenation.
In California’s Wildfire Zones, Tales of Trauma and Resilience
Volunteers share their stories of bravery, resilience and trauma in the face of a growing wildfire threat in Northern California.
Art Exposed: Jose Arenas
Davis-based artists brings migration, culture and his experience as a first-generation American into his paintings
Belonging to two places and not quite fitting into either is a familiar feeling for many first-generation Americans.
Taste Makers
Yolanda Vega is the driving force behind the family’s expanding food brand
At 11 years old, Yolanda Vega started selling buñuelos and other local foods at street festivals around Michoacán. When she relocated to Sacramento in 1996, she did the same thing, driving around town and growing her clientele.