
5 Tips for Artists in Sacramento
Comstock’s reached out to Lennee Eller, interim director of the Sacramento Metropolitan Arts Commission, for her advice on how artists can improve their chances of success. Here’s what she had to say.

From Landscape Architect to Fashion Designer
How one Sacramento woman discarded the career advice of others to become her own boss
Amal Iqbal has years of experience with struggling to understand how work plays into her identity as a Muslim-American woman, and challenging cultural expectations when necessary. This experience informed her decision to launch her own business that incorporates fashion, interior and graphic design into one shop.

One Woman’s Journey Through Indie Publishing
Sacramento author shares how she created her published book
It took four years to write my thriller, but only three months to see it morph from a 122,000-word computer file to a book available on Amazon and at local bookstores.

New Business Association Coming to the Sacramento Region
Local store owner plans to establish an Indian Chamber of Commerce
Ro Nayyar grew up in Roseville, a first generation American born to immigrant parents from India who owned a liquor store and emphasized the value of pursuing higher education.

Plan a Promo Today
Don’t wait until back-to-school or the holidays to offer a promo — do them year-round
Quick! What’s the next promotion, holiday sale or sales strategy you’re using in your business? If you’re thinking about Christmas or even Black Friday, then it’s time to shake up your marketing and create a system for monthly campaigns to promote your services, products or programs.

Dilemma of the Month: He Said, She Said
We have a female employee who reported sexual harassment from a male coworker. The woman didn’t want to come forward, but once the CEO found out, he felt he had an obligation to handle the claim. We currently are without an HR manager. What is the proper way to handle this? Should an investigation be made?

Performance Art
Artistic offices lead to more productive and engaged teams
Art in the workplace is more than cosmetic; it can actually improve employee attitudes, performance, and even the company’s bottom line. This feels almost blasphemous. By definition, we think of “art” and “profit” as two distinct and even clashing concepts, with the unspoken assumption that chasing profits will corrupt art, and that art drags down profits. Conventional wisdom says “art for art’s sake”: Art is not a means to an end, art is the end.

Artists, is Your ‘Personal Brand’ Eating Your Paycheck?
Making a career as an artist is rarely easy, sometimes impossible and usually totally worth it. Sometimes we catch a break and get to skip ahead more quickly than anticipated. Other times we have to put in (very) long hours. Here are a few pitfalls I’ve learned to avoid:

Are You Ready to Pitch?
Meeting with investors can be both daunting and exciting. While it can confirm your hard work is recognized, it can also lead to self-doubt and uneasiness.

Leading May Not Be Easy, But Managing Is Harder
You need to know the difference between the two, so you can excel at your role
What exactly is the difference between a leader and a manager? We often use these terms interchangeably, but the skills necessary to be effective in these roles are quite different. One involves looking beyond day-to-day needs to see the big picture, while the other means focusing on the details. Both require a service toward others.