
Banking on Content Marketing
Community banks embrace new marketing strategies to supplement traditional advertising
Having just begun using social media in 2012, Safe Credit Union is relatively new to content marketing. But it hasn’t taken long for the company to discover the benefits of engaging online with its customers and potential consumers.

Maximize Your Ad Dollars
The 3 steps you must take before launching your next ad campaign
When it comes time to launch your new products, offers and ad campaign for the new year, your focus will likely be on the initial offer. But your success will depend on the behind-the-scenes planning you do ahead of time.

Let Me Down Easy
7 tips for firing employees properly
Terminating an employee is never easy, and there are no guarantees that you won’t be slapped, but there are a few things you can do to make it easier on everyone.

The Tattooed Professional
Is your ink impacting your career?
Chris Forsyth has a ritual: every time he finishes working on a campaign, he treats himself to a new tattoo. Having worked in the state Capitol for nearly 20 years, the heavily painted chief of staff to Senator Jim Beall (D-San Jose) estimates that about 15 percent of state lawmakers have at least one tattoo.

We Are the 96%
What affordable care really means for your business
In just nine months, the bulk of the federal Affordable Care Act will go into effect. Many of its provisions will have a real impact on the majority of small-business owners. Still, less than 1 percent of America’s small businesses are currently in a position to face penalties under the law. Here’s what you need to know: