The Branding Bamboozle
For authentic city building, Sacramento must look across the river
For eons, the construction and government sectors drove Sacramento’s economic engine. You either worked in one of these two areas or you knew someone who did. It was that simple. Remember 2005?
4 Tips for Profitable Management
Save money with better systems
Large retail chains like Costco, Trader Joe’s, QuikTrip and Mercadona pay wages and benefits considered high for their industries. They also use four key operational strategies:
#CleansePlease
How to detox your social media strategy for increased engagement and better outcomes
Some of social media’s best qualities are also the very elements that contribute to its complexity: It is immediate, constantly updated, flexible and inclusive. Connecting with audiences in real-time is great — so long as you have the ability to monitor and respond in real time.
The Hard Truth on Trust
Leaders, trust starts at the top
Trust is often at the heart of what goes right and what goes wrong. Strong trust leads to constructive conflict while poor trust invites elephants into the room. When a company has a culture of trust, people keep their commitments. In its absence, team members become unreliable and productivity drops.
Be Careful How You Classify
How to avoid wage litigation in the age of the $10 hour
For California labor lawyers, the 2012 Brinker v. Superior Court ruling was something akin to Brown v. Board or Roe v. Wade. In a case involving meal and rest breaks for hourly employees, the court ruled that businesses must have a policy giving workers those breaks — but they don’t have to ensure that staff actually take them. It seemed like near-total victory for business.
Book Review: Hard-Hitting Consulting How-To
‘Million Dollar Consulting: The Professional's Guide To Growing A Practice’ is not for the faint of heart
So-called expert consultants abound, but Alan Weiss’ Million Dollar Consulting: A Professional Guide To Building A Practice offers what many other how-tos don’t: modern, actionable tools for building a highly profitable enterprise.
Is Your Client a Problem Child?
3 steps for setting boundaries and knowing when to say goodbye
Every service business has had one: the dreaded problem client. These clients seem to bring more trouble than their business is worth, and dealing with them can quickly become a time sink. When dealing with a problem child, you need to implement solutions and be prepared to sever the relationship if those solutions don’t pan out. Here’s how:
The Art of the Long View
What if an executive’s pay was dependent on the performance of his successors?
Economists refer to it as the agency problem: The incentives of executives are misaligned with the incentives of the company. If you have stock options that vest in five months, who cares what happens in five years?
Swim Above the Sharks
What negative publicity taught me about my narrative — and my community
A calm and graceful response to any negative publicity is the best way to maintain control over your own narrative.
Living the Brand
Why it’s important for new hires to fit your company’s culture
From your customer service representatives to your sales team, your staff’s day-to-day decisions on the job quite literally make or break your brand experience. Which means, at the end of the day, your brand is only as strong as the crew you’re letting run the ship. So how do you hire a cultural fit?