Women dominate the creative community in Sacramento, with a slew of advertising agencies large and small with females at the helm. The women running them say this means not only more authentic messaging, but a stronger support system for the next generation.
Shiloh London is an early riser of the extreme variety. She wakes up at 4 a.m., spends a few minutes in silence over black coffee, laces her sneakers and literally trains for a marathon. Afterward she connects with her running mates over coffee — all before a full day’s work.
In leadership, critique itself matters less than what you do with it.
How one nonprofit uses education to encourage action on behalf women and girls around the world.
Calling all young professionals: If you’re ready to surround yourself with the best and brightest young professionals on the West Coast for a full day of networking, inspirational speeches and educational breakouts then pay attention!
The infomercial world is full of goods that will purportedly forever alter the way you mop, do your laundry, cook eggs, exercise and listen to music.
But are those products truly revolutionary? More importantly, can a product or service truly be revolutionary at all?
A client recently threatened to quit working with us after seeing politically-charged posts she deemed offensive on one of my account manager’s social media accounts. I’ve asked the employee not to let this happen again, but he countered that we have no policy in place (which is true), and furthermore, these are his personal accounts and he is entitled to free speech. How can I deal with this situation?
Whether you’re a personal trainer offering new classes or a gardener who offers tree trimming, increasing your rates reflects the value your business provides.
In general, messaging is a more informal method of communication, which often leads to a false sense of security or lack of forethought, and has the potential to create legal exposure. It also opens the door for mistakes, by saying the wrong thing or leaving room for the wrong interpretation.
When N’Gina Kavookjian was asked to speak at the local chapter of an international monthly breakfast lecture series for creative communities, she was hesitant to accept the invitation. The co-owner of South restaurant doesn’t typically find herself in front of a captive audience, and she was unsure how she would connect with people outside her industry.