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Millennials in the Food Movement

Ideas that are turning the food industry on its head

When it comes to food, millennials are twice as likely as any other generation to give a whisk about organic and locally-sourced meals. Some even credit millennials’ disdain for junk food with the downward fiscal spiral of the country’s top 25 food and beverage industries. Though it may seem simple, these ideas are turning the food industry on its head.

Mar 11, 2016 Amber Stott
Claire Simon sells Girl Scout cookies

Girl Power

Business lessons in a box of Girl Scout cookies

Selling Girl Scout cookies on a rainy Saturday in Sacramento is a far cry from the Oscars, where A-list celebrities chipped in $65,243 after a Feb. 28 plug. Local Girl Scout Troop 1114 has to work a little harder for its money.

Mar 9, 2016 Joan Cusick
Roxy Restaurant & Bar

For the Love of Chefs

Food culture has turned chefs into local celebrities, but does it impact the restaurant’s bottom line?

Chefs continue to be among the hottest stars in Sacramento, and American, culture. That’s thanks to the Food Network’s image-building power, our exploding love of food and all things culinary, and a new societal reverence for hands-on authenticity. The consensus is that chefs with some level of recognition can help draw customers — most of the time. But restaurateurs and chefs say the cultural pizzazz around chefs can be a double-edged sword, and it’s a force they need to use wisely.

Mar 7, 2016 Rick Kushman
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Social Dining

Social media engagement is key to culinary success

It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.

Mar 2, 2016 Rick Kushman
Gold Hill Winery in Placerville

Country Roads

Travel spending is a solid source of income for the state’s major cities, but for rural counties in the Capital Region, it is king

In a part of the state with seemingly boundless natural assets, tourism is the number one industry for counties beyond Sacramento’s city limits. Aided by the rise of culinary travel, the farm-to-fork movement, and the craft beer and wine industries, this decade finds rural counties a bigger economic driver for the state than ever.

Feb 9, 2016 John Blomster