Roxy Restaurant & Bar

For the Love of Chefs

Food culture has turned chefs into local celebrities, but does it impact the restaurant’s bottom line?

Chefs continue to be among the hottest stars in Sacramento, and American, culture. That’s thanks to the Food Network’s image-building power, our exploding love of food and all things culinary, and a new societal reverence for hands-on authenticity. The consensus is that chefs with some level of recognition can help draw customers — most of the time. But restaurateurs and chefs say the cultural pizzazz around chefs can be a double-edged sword, and it’s a force they need to use wisely.

Mar 7, 2016 Rick Kushman
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Social Dining

Social media engagement is key to culinary success

It’s no news flash that chefs, just like everyone, can help construct reputations and build followings through social media. But many Sacramento chefs say that, given the competition in the restaurant business, and the number of bloggers, tweeters and Yelpers commenting on food, chefs can’t afford not to have a notable online presence.

Mar 2, 2016 Rick Kushman
Gold Hill Winery in Placerville

Country Roads

Travel spending is a solid source of income for the state’s major cities, but for rural counties in the Capital Region, it is king

In a part of the state with seemingly boundless natural assets, tourism is the number one industry for counties beyond Sacramento’s city limits. Aided by the rise of culinary travel, the farm-to-fork movement, and the craft beer and wine industries, this decade finds rural counties a bigger economic driver for the state than ever.

Feb 9, 2016 John Blomster
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The High Cost of Cheap Food

The problem with calling the food movement ‘elitist’

Americans spend very little of our overall incomes on food, only 10 percent, allowing us more expendable income than people in many other countries. In France and Japan, they spend 14 percent on food, and in the Philippines they spend 40 percent. In a system where food jobs rely on the success of food sales, cheap food creates a vicious cycle of poverty. Not surprisingly, the adverse is also true: More expensive food can create better jobs.

Jan 13, 2016 Amber Stott