Crisis challenge

Planning ahead saves time and resources

When a disaster hits, most businesses immediately focus on getting operations up and running, but there’s another aspect to consider: communications. It is crucial to get timely and accurate information distributed to customers, employees, vendors and the community during a disaster.

Mar 1, 2011 Susan Hyman

Data Defense

If disaster strikes, can your business continue?

For companies needing data security and backup, the Sacramento region boasts some of the safest and most affordable data centers in the West. It’s so desirable, in fact, that Twitter has joined Yahoo Inc., eBay Inc., Wells Fargo & Co. and a host of other Fortune 500 companies in storing its data in or near California’s capital.

Mar 1, 2011 Christine Calvin

Air Conditioning

Emissions standards target key industries

If there is one thing a business owner hates, it is uncertainty. Planning for the future — or even managing the present — cannot effectively happen unless the person signing the checks knows the rules of the game. But when it comes to California’s efforts to reduce greenhouse gas emissions, uncertainty is about the only thing employers can count on right now.

Sep 30, 2010 Rich Ehisen

Where the Green Hype Grows

The hazards of marketing eco-friendly products

As consumers fill their lives with reusable shopping bags, organic foods and energy-efficient vehicles, touting the environmental friendliness of goods and services has become an increasingly important marketing strategy for companies worldwide. This, coupled with vague government guidelines for green marketing claims, is causing challenges as competitors, consumers and environmental advocates demand standards and verification of these claims.

Sep 30, 2010 Christine Calvin

Working Lunch with Jeff Starsky

As mayor of Folsom, Jeff Starsky says it’s his job to keep people thinking positive and keep consumer confidence high. As far as his city is concerned, he seems to be doing a good job.

Aug 31, 2010 Douglas Curley