This is the new age of advertising, a digital world dominated by big data, controlled by those who know how to handle it. New technology, such as mobile devices and smart speakers, has opened the door for advertisers to track everything from customer locations to spending habits.
What is it about New Year’s and resolutions? They go together like peanut butter and jelly, but while it may be easy to make resolutions galore, keeping even one is much harder. Entrepreneurs setting 2017 goals will likely think about better marketing campaigns, adding more loyal customers, providing excellent service to clients and keeping a great reputation in the market.
Our whole team at Comstock’s is grateful for the past year of growth in our web users, paid subscribers and retail sales. We want to thank long-time readers for your continued support, and our new ones for helping us grow and evolve. You continue to show us that our message has teeth, and you drive us to always seek to do better
Earlier this year, I was booking an appointment with a company I’d frequented for the past eight years when the receptionist informed me that their rates were changing — increasing by 25 percent, effective end of the week.
Success in business often involves lacing up one’s shoes and hitting the ground running. In his memoir released earlier this year, Nike founder Phil Knight explores how his deep obsession with athletic footwear evolved into arguably the most highly-recognized sports brand in history.
California’s regulator that played a key role in busting Volkswagen AG for cheating on emissions tests laid out a detailed list of options for how the automaker will have to spend $800 million toward advancing cars that don’t pollute the air.
To understand the definition of going viral, let’s borrow a phrase from former U.S. Supreme Court Associate Justice Potter Stewart: You’ll know it when you see it
Kurt Spataro has shopped at the Sacramento Natural Foods Co-Op in three different locations since the 1980s, but he sees “a lot of new things to discover” at the co-op’s bigger and brighter new home at 2820 R St.
When money grows tight in a town like Sacramento, nonprofits must get creative to stay afloat. This is particularly true for the performing arts. But the region’s creative nonprofits have risen to the challenge in recent years, finding innovative means to engage the community and fill both seats and coffers.
In those early days of Disneyland, Walt hired Van France to establish Disney University and hire and train the “cast” (employees) that would bring the theme park to life. France reinvented the training and development of employees with his carefully crafted Four Keys (now more commonly known as Crystal Clear Priorities, aka CCPs).