The ubiquity of smartphones in our culture is both a blessing and a curse, as information is right at your fingertips in an instant but getting the correct information can be harder than ever.
ExtraPlate puts homecooked meals on the map as an on-demand food marketplace that works like Uber or Lyft for hungry consumers.
Today, companies are finding new ways to harness the power of crowds to identify, develop and fund the most promising products. Wiki platforms have proven the ability of crowds to develop large bodies of content collaboratively. It’s a wonder to behold.
But you know what crowds are really lousy at? Branding.
Firms are becoming increasingly attracted to the city’s creative vibe and energy, seeing advantageous opportunities to setting a base in the heart of the Capital Region. They join already established firms that, together, are bringing a renewed energy and a design presence to the city’s core.
You’ve got plenty of clients. Or perhaps your product is flying off the shelves. So if business is this good now, why spend precious dollars investing further in your brand?
Connecting with the community through outdoor adventures has been one of the more rewarding aspects of All Good opening its flagship store in Sacramento.
Social media is like quicksand. From afar it looks innocent, but one misstep posting the wrong image or making an improper comment can sink your reputation faster than you thought possible. Additionally, while social media can be a powerful tool to reach clients, get media attention and share promotions with your audience, managing it all can be time consuming.
Many wish their favorite places in California were deeply-held secrets. But there’s the hope that, given a little perspective, our current secrets can develop in a way that maintains the original character we fell in love with, without succumbing to the broad appeal forced by faceless investment. Right now, in Amador County, the Shenandoah Valley is at that postcard moment.
Are Uber and Lyft mainly replacing existing taxi and limo services or mainly adding to them?
Local small business SearchPros Solutions is already having quite the year — they are one of seven regional finalists for the U.S. Chamber of Commerce DREAM BIG Small Business of the Year Award, a finalist for the Ernst and Young Entrepreneur of the Year Northern California Award and a recipient of the Sacramento Business Journal Small Business of the Year Award, among other notable achievements.