
Networking Groups Offer Support to Rising Number of Freelancers
Creative networking groups like The Blog Bloc are helping creative entrepreneurs turn their crafts into business. Good Inc., also based in Sacramento, gives photographers and models opportunities to collaborate, workshop and learn.

What’s In An Ad?
Businesses that truly seek to give back don’t rely on ad campaigns to effect change.

Land of Libations
Rancho Cordova’s Barrel District is on track for growth
A promotional effort created by the City and supported by the Rancho Cordova Chamber of Commerce, the Barrel District is an attempt to unite these craft beverage manufacturers and brand Rancho Cordova as a distinct destination for beer and spirits.

Tradition Refresh
Sacramento Ballet’s “The Nutcracker” gets a new marketing perspective for a fresh take on holiday classic
Sometimes even beloved traditions get an update, like the Sacramento Ballet’s annual holiday production of “The Nutcracker,” which offers a new take on the classic story this year.

Aging Gracefully
In an industry churning out fresh faces, New Helvetia is revamping and rebranding for a new era
Even for a brewery based on embracing history, six years old is a little young to be over the hill.

Buzzwords: Organic
Characterized by continuous or natural development
In recent years, this slippery adjective has penetrated a number of applications as a catch-all modifier.

Mr. Fixer
Corti Brothers’ Rick Mindermann brings new ideas to the time-honored market
Corti Brothers’ Rick Mindermann is bringing a new-school mentality to the old-school market.

Won’t You Be My Guide?
New adventure tourism platform connects visitors to locals
For a typical day trip to Nevada County, a tourist might visit a few wineries, do some window shopping and then call it a day. But when Robert X Trent launched Outlandish Experiences in August, he wanted to use unique, unforgettable experiences to help visitors fall in love with the area he’s called home for 20 years.

Sacramento Kings Leverage AI for Improved Sales and Outreach
Under Vivek Ranadive’s ownership, the Kings have become a leading tech-savvy sports franchise, primarily by building the Golden 1 Center, which is considered one of the highest-tech sports stadiums in the world.

From The Ground Up
Father and stepdaughter create new identity for Trail Coffee Roasters in Stockton
Trail Coffee, a bustling café on an activated corner in downtown Stockton, has come a long way from its startup as a back-alley roaster. In the last four years, the business has moved twice, rebranded and expanded into a 3,500-square-foot roastery, café and test kitchen in the refurbished Owl Drug Store building on E. Main and California streets.