For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Amid the clatter of machinery and the beeping of forklifts, workers wearing white hair nets tend their stations around the assembly line in the warehouse-like production kitchen of Mad Will’s Food Company on the outskirts of Auburn.
Operated by two brothers and their father, Franklin Pictures is one of the premiere video production companies in the region. The company pays such attention to detail that its promotional videos not only capture an image, but tell a story and evoke an emotion.
A group of public and private sector leaders in Sacramento are working to craft a protocol for self-driving vehicles that could be replicated in other municipalities across the country.
Art is often dismissed as “nice to have,” a tougher pill to swallow than funding public safety agencies. But culture has been shown to make a city more desirable — and that can have a booming effect on a local economy.
It’s around 1992, and a long-haired dude in his early 20s is sitting with his friend at Taco Loco, a popular Mexican eatery on J Street in Sacramento. They’re eyeballing the customers, waiting to pounce.
Sacramento Beer Week, entering its 10th year, is one of the longest running regional craft beer celebrations in the country. As this year’s event prepares to kick off April 26, the statewide craft beer scene is stronger than ever. California is now home to more than 980 breweries, compared to fewer than 300 in 2012, according to statistics released by the California Craft Beer Association.
Many of us can easily identify the corporate brands of companies we’re familiar with even if we aren’t loyal consumers of their products. The fruit-shaped Apple and swoosh Nike logos are so well-recognized they’ve become iconic. Businesses know the importance of establishing a clear brand identity to set themselves apart in the marketplace.
Your brand is an extension of your corporate culture
In 2016, during the early days of Birdies Slippers, the two-person company based in San Francisco worked with a small public-relations firm to identify their ideal brand ambassador for what they hoped would become the go-to slippers for women seeking comfort and fashion. Their selection: Meghan Markle.