
How to Communicate With Your Audience During a Crisis
Responding with empathy, action and clarity
In times of crisis, CEOs, business owners, government officials
and other public figures have a responsibility to effectively
convey important — and sometimes life-saving — information to the
public. Understanding how best to deliver that information could
make or break your reputation and your organization.

Respect in the Age of New Professionalism
How do we show respect when strong handshakes and fancy titles don’t mean anything?
In an age where yoga pants and T-shirts are acceptable work
attire in many organizations, what does professionalism look
like?

The Connection Point: Trophy Beauty CEO Destiny Oliphant
WATCH: Beauty Industry success story and the CEO's innovative approach to expanding
Where is Trophy Beauty heading and what is Destiny Oliphant’s
vision for her success? Let’s find out in today’s discussion.

How to make the fourth largest economy in the world work for women
Women Are Essential to the State Economy
Last year, the Commission on the Status of Women and Girls invested in women-specific research and produced the California Blueprint for Women’s Pandemic Economic Recovery. Here is some of what they learned.

Book Review: ‘The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo’
A martial artist and health coach helps women apply dojo discipline to personal life and business
Whether the opponent is an overbearing boss, financial hardship or a testy love relationship, Jennifer Cassetta shows readers how to create a roadmap for ascending beyond one’s fears, turning challenges and setbacks into superpowers.

The Connection Point: InterApp CEO Will Brown
WATCH: New experience leverages augmented reality to build audience engagement
What does integrating augmented reality technology
into content creation look like and how can it impact
your brand? Let’s find out in today’s discussion.

Comstock’s Talks: The Medium Is the Message
PODCAST: Contributor Robin Douglas reads her feature
about local marketing agencies that make brands stand out in
the market through research, unique design processes and a
leveraging of user-generated content.

Book Review: ‘Tiny Business, Big Money’
A business writer surveys entrepreneurs whose businesses take in seven-figure revenues without large teams
In the Capital Region, microbusinesses are a critical cog in the economic landscape. This business movement is the theme of a 2022 book entitled “Tiny Business, Big Money: Strategies for Creating a High Revenue Microbusiness.”

Look Before You Launch
Before you invest in a new business idea, take advantage of resources designed to help entrepreneurs get started
So you have an idea for a business. Many
entrepreneurs operate under the premise that “if you
build it, they will come.” This is a formula for failure. Of
course you don’t want to fail! So what do you do?

Comstock’s Talks: Working From Home as an Extrovert
PODCAST: Guest writer Melody White reads her column about
the surprising perks of working from home as an extrovert, and
how employers and managers can support remote workers who thrive
on social interaction.