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Influencing Our Habits

The business of selling a lifestyle through social media has become much more commonplace

There are more than 3,000 influencers in Sacramento. To succeed, they need to build an audience, establish a brand and create compelling content.

Jul 22, 2020 Vanessa Labi

Time to Take Charge

‘The great pause’ caused by the coronavirus is an opportunity for emerging leaders

Here are five simple tips for emerging leaders to be different — to give rise to the leader within.

Jul 17, 2020 Bill Mueller

Planning During Coronavirus

For young business owners, the time is right to put together a savings and investment plan

Here’s what financial planning experts in the Capital Region say young adults can think about to stay alive financially through 2020 and beyond.

Jul 16, 2020 Steven Yoder

Dilemma of the Month: Why Startups Need HR Help Before They Launch

It’s always easier to start with a good, solid HR plan than to throw one together the first time you have an issue.

Jul 2, 2020 Suzanne Lucas

How Leaders Can Build True Inclusion

Adrienne S. Lawson, of UC Davis Health, talks about how leaders can promote workplace inclusion and justice

As the U.S. grapples with the COVID-19 pandemic, factors such as socioeconomic status, education, neighborhood and employment play a pivotal role in the fight against systemic racism and social injustice. 

Jun 12, 2020 Russell Nichols

Navigating the New Flexibility

Brett Sargent, founder and CEO of True North Consulting, offers advice on Paycheck Protection Program loans

On June 5, President Donald Trump signed an extension as part of the Paycheck Protection Program Flexibility Act, allowing business owners 24 weeks, instead of eight, to use loans. Brett Sargent explains the options.

Jun 10, 2020 Graham Womack

Buzzwords: Virtualization

The process of creating a virtual version of a device or resource

Technical mechanics aside, the significance and impact of virtualization — in its many iterations and implications — were felt more than ever while California and billions globally were in lockdown during the pandemic.

Jun 9, 2020 Vanessa Labi

Dilemma of the Month: How Working Remotely Can Be Effective for Your Company

Employers are considering making the temporary measures for people to work from home caused by the coronavirus lockdown more formal. What are their obligations to their employees?

Jun 2, 2020 Suzanne Lucas

Putting Security at the Forefront

Brian Maletsky of Capital Network Solutions talks about cybersecurity challenges faced by businesses with employees working remotely

As companies have transitioned en masse to remote operations due to the coronavirus, Brian Maletsky has had a front-row seat to some of their cybersecurity missteps. He spoke to Comstock’s about some of the unique security challenges businesses are facing during the pandemic.

May 18, 2020 Graham Womack

Managing a Crisis

Companies should be proactive when it comes to managing their stories

People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story. 

Apr 24, 2020 Kevin Riggs
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