Browsers & Shoppers
Retailers check consumers' pulse with social media
As shopkeepers have done for thousands of years, Andrew Cook talks with his customers about what he ought to carry at the Utrecht Art Supplies store on Howe Avenue. The difference is that Cook, Utrecht’s assistant manager, holds the conversations on Facebook. The store had nearly 800 fans as of late November.
Missing Moms
Can an employer require employees to return after maternity leave?
I run a small business. Twice in the past two years, I’ve had employees quit directly after taking maternity leave. Prior to their departures, it was understood that they would return to work. This has caused understandable upheaval in the office. What questions, if any, can I ask employees taking maternity or paternity leave? Can I require them to come back to work in order to take the leave? Are there any options for me to avoid this happening in the future?
Ladies, Let’s Get Started
Why women in Sacramento are making maker headlines
I’m a risk taker. Yet this is not so much about my nature, rather I attribute it to the ecosystem where I live and work, the mentors who have shown me the way, and about Sacramento’s new maker culture I find myself enveloped in — where permission to fail is encouraged.
Sponsored
A Better Way to Build Websites
Digital Deployment empowers communication and connects communities
This company is not ordinary. And neither are their employees, clients or projects, for that matter.
When Selling to Gen Z, Get Ready to Work
Today's youth are well-informed, but holding their attention will be a major challenge
It’s easy to put off worrying about gen Z, the up-and-coming youngsters, and instead focus resources on the generations that are most active and influential in today’s economy. But doing so is a mistake.
On the Cover: Web of Thieves
Big-name cyberattacks make headlines, but smaller businesses have more to lose.
In cyberattacks against multimillion-dollar companies, computer criminals break in and steal personal information from millions of customers. Though there will be big losses and maybe a high-profile resignation, the reality is, these retail giants will live to sell another day. But the stories that won’t make the front pages involve the most frequent targets, whose survival isn’t guaranteed: small businesses.
Cyber Security is Golden
4 tips to protecting yourself and your business
In February, Attorney General Kamala Harris released a guide to help the state’s small- to mid-sized businesses protect against and respond to threats of malware, data breaches and other cyber risks. Key recommendations include:
Stop, Drop, Open Up Shop
The region’s new Small Business Development Center sends a clear message: We want YOU for the Capital Region
Existing business expansion is the single biggest source of job creation in the United States, accounting for nearly two-thirds of new jobs nationally, according to the Bureau of Labor Statistics. That’s why the Sacramento Metropolitan Chamber of Commerce is bolstering small businesses by kicking off a one-stop shop for regional employers looking to grow and expand.
Bank Role
3 ways financial institutions can safeguard against cyberattacks
Compared to other industries, banks operate from a unique position, in that they have to focus intently on their own security, but also make sure their clients have the knowledge and tools to protect against computer criminals. Providing that protection usually comes down to a matter of security versus convenience.
Captive Market
A steady rise in workers’ compensation rates has pushed some companies to create their own insurance carriers
Nationwide, captives are growing fast. In 2012, 18 new U.S. group captives were formed, the highest level since 2007. But buying into a captive puts both rewards and risks into the hands of business owners.