After nearly two decades spent managing operations and logistics for global shipping powerhouse UPS,  Belgium-born Jimmy Crabbé purchased Sacramento’s Bonney Plumbing, Heating, Air and Rooter. In less than two years, he’s doubled Bonney’s staff and its revenue. Here’s his strategy:

Think of it as The Deodorant Problem. If you’re marketing a brand, it’s easy to sling the sex appeal of wine, cars or a hot new phone. But what if the product is a tad mundane and even a little stinky?  How do you convey the emotional appeal of, say, unclogging a toilet? If you’re Jimmy Crabbé, you crack this problem with an inspired move that no one saw coming.

You just got back from a trip? Me too. And I already need the next one. My name is Christine Calvin, and I take vacations. That’s right, I use all my PTO every year, and I don’t feel an ounce of shame. You should do the same — it’s going to cost your company either way.

While it may be tempting to wait until next year to tally up the cards and gifts you’ll need to send clients at the end of 2015, there are ways to show your supporters that you appreciate them year round. Here’s how to develop a year-round strategy without additional headaches.

Whether or not a sale makes sense, the economic recovery that has fueled the growth of many businesses suggests that it’s a good time for business owners to re-examine the value of their business and to revisit — or put in place — a succession plan which may or may not include the prospect of a sale.  

Traditional mentorship, like the internal coaching model lauded by previous generations, has become more myth than method. The modern world is faster, busier and ever-changing, and this has lead to big shifts in the business world.

Longtime Placer County supervisor Kirk Uhler was recently selected as the new CEO of the Sacramento Area Regional Technology Alliance. Uhler is also the owner of Roseville-based Rensa Group, a marketing, communications and government relations firm, and the co-founder of VidGage, a social media platform.

Since starting my business in 2010, my number of full-time employees has tripled. One thing I wish I’d done in the beginning is establish a dress code. I’m worried that the relaxed atmosphere I’ve allowed does not reflect the professional competency I’m trying to project. How can I implement a dress code, and should I be worried about violating any laws when I do?

Recognizing key signs of dishonesty and deception is a professional skill that can pay off in spades. If you’re keen, you can see people’s body language change when they lie, as they try to manage their anxiety. So unless you’re dealing with a sociopath or a superb actor, you can spot those who try to mislead you by monitoring their nonverbal signals. Here’s how:

Improving the minimum wage and making Sacramento a better place to do business are not mutually exclusive goals. Done properly, an increase to the minimum wage targeted at Sacramento’s working poor will strengthen the economy, benefit the entire community and help create the Sacramento that we all want.