Dilemma of the Month: Why Startups Need HR Help Before They Launch
It’s always easier to start with a good, solid HR plan than to throw one together the first time you have an issue.
How Leaders Can Build True Inclusion
Adrienne S. Lawson, of UC Davis Health, talks about how leaders can promote workplace inclusion and justice
As the U.S. grapples with the COVID-19 pandemic, factors such as socioeconomic status, education, neighborhood and employment play a pivotal role in the fight against systemic racism and social injustice.
Navigating the New Flexibility
Brett Sargent, founder and CEO of True North Consulting, offers advice on Paycheck Protection Program loans
On June 5, President Donald Trump signed an extension as part of the Paycheck Protection Program Flexibility Act, allowing business owners 24 weeks, instead of eight, to use loans. Brett Sargent explains the options.
Buzzwords: Virtualization
The process of creating a virtual version of a device or resource
Technical mechanics aside, the significance and impact of virtualization — in its many iterations and implications — were felt more than ever while California and billions globally were in lockdown during the pandemic.
Dilemma of the Month: How Working Remotely Can Be Effective for Your Company
Employers are considering making the temporary measures for people to work from home caused by the coronavirus lockdown more formal. What are their obligations to their employees?
Putting Security at the Forefront
Brian Maletsky of Capital Network Solutions talks about cybersecurity challenges faced by businesses with employees working remotely
As companies have transitioned en masse to remote operations due to the coronavirus, Brian Maletsky has had a front-row seat to some of their cybersecurity missteps. He spoke to Comstock’s about some of the unique security challenges businesses are facing during the pandemic.
Managing a Crisis
Companies should be proactive when it comes to managing their stories
People are paying close attention to social media and mainstream media, because of interest in the pandemic and because so many are at home. That is why it is vital to immediately assess the threat and pursue means to counter it by confirming facts and sharing your story.
Systems for Success
How to build your marketing approach without making it formulaic
Whether your business relies on tried-and-true methods like billboards, commercials, sponsorships, local print advertising and mailers, or digital ones like social media channels, email marketing, Facebook promotions and Google ads, your marketing needs a system.
Dilemma of the Month: Workers Must Get Paid for Scheduled Time
If employees are scheduled to begin working at 6 a.m., but no one from management shows up until 7 a.m. to unlock the doors, can the workers be penalized and docked an hour of pay?
Protecting Our Privacy
Cybersecurity advocate George Usi on how businesses can prepare for an eventual compromise
George Usi founded Rancho Cordova-based Omnistruct in 2019, selling cybersecurity compliance programs to businesses. We spoke with Usi about his mission to educate businesses so they can manage their risk when a cybersecurity breach occurs.