Uncle Bert seemed normal to me, so I wondered what was going on when a phone call ripped into an otherwise peaceful Monday. It was Dave, a trusted family friend. “Honey, your uncle has dementia, and all his friends are very concerned about it,” he said. “You need to do something.”

Boomers are booming, and skilled-nursing and long-term care facilities are struggling to keep up. But the focus isn’t on beds and population numbers alone. Baby boomers are a picky bunch, and they’re not likely to rest easy with the status quo, say caretakers, many of whom are seniors themselves. That’s part of the reason rehab care has taken on a new face in the past few years, one that’s focused on a philosophy change about senior care.