Buzzwords: Pain Point

A problem thought to be facing a person or group of people that entrepreneurs are looking to solve through goods and/or services.

Nov 17, 2017 Jennifer Newman

Buzzwords: Frothy

The market conditions preceding a bubble, where prices are overvalued and driven up, thanks to unsustainable demand.

Oct 19, 2017 Robin Epley

Buzzwords: Scalable

An ability to invest time and energy in systems that allow small businesses to grow while still handling increased demands.

Sep 8, 2017 Robin Epley

Buzzwords: Bootstrap

The process of starting a business on a shoestring budget without external help or capital. Such startups fund the development of their company through internal cash flow.​

Aug 14, 2017 Robin Epley

Buzzwords: Unicorn

A company, usually a tech start-up, without an established performance record, but with a stock market valuation estimated at more than $1 billion.

Jul 12, 2017 Robin Epley

Buzzwords: Pivot

Generally refers to a shift in entrepreneurial approach; describes the strategy most businesses employ to find the right customer, value proposition and positioning

For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)

Jun 5, 2017 Robin Epley

Buzzwords: Bandwidth

In a tweet from March 2015, Forbes magazine called bandwidth a “geeky, pretentious shorthand for available manpower,” saying it was “a gentler brushoff than ‘We literally don’t have the energy to deal right now.’”

Apr 28, 2017 Robin Epley

Buzzwords: Disruption

To be disruptive now means to change things, to get people to look at something in a new light. (I’d like to go back and convince my 6-year-old self that it’s actually a good trait that got me sent to the time-out chair.)

Like all jargon, “disruption” started out well-intentioned: Who doesn’t want to be the one with the fresh vision of how things could be — not how they are?

Mar 31, 2017 Robin Epley

Buzzwords: Ecosystem

Generally speaking, an ecosystem describes how different, complex organisms work together. How could a deeply biological term have invaded the usually-technical jargon of business? According to Google Trends, searches for “business ecosystem” and “innovation ecosystem” first entered the lexicon in the late ’90s and hit a peak within the last year.

Feb 28, 2017 Robin Epley