Buzzwords: Bandwidth

In a tweet from March 2015, Forbes magazine called bandwidth a “geeky, pretentious shorthand for available manpower,” saying it was “a gentler brushoff than ‘We literally don’t have the energy to deal right now.’”

Apr 28, 2017 Robin Epley

Buzzwords: Disruption

To be disruptive now means to change things, to get people to look at something in a new light. (I’d like to go back and convince my 6-year-old self that it’s actually a good trait that got me sent to the time-out chair.)

Like all jargon, “disruption” started out well-intentioned: Who doesn’t want to be the one with the fresh vision of how things could be — not how they are?

Mar 31, 2017 Robin Epley

Buzzwords: Ecosystem

Generally speaking, an ecosystem describes how different, complex organisms work together. How could a deeply biological term have invaded the usually-technical jargon of business? According to Google Trends, searches for “business ecosystem” and “innovation ecosystem” first entered the lexicon in the late ’90s and hit a peak within the last year.

Feb 28, 2017 Robin Epley

Buzzwords: Elevator Pitch

It happens every time: I’ll be at a business event and someone will inevitably say that we all need to “perfect our elevator pitches” and launch into a rote explanation (an elevator pitch of the elevator pitch, if you will). Cue the over-exaggerated rolling of my eyes.

Dec 15, 2016 Robin Epley

Buzzwords: Funnel

Are you a customer that has fallen out of the funnel?

“If I have to use the word ‘funnel’ one more time today, I might die. #buzzwords” — @abhinemani

Posted on Twitter by Sacramento’s Chief Innovation Officer, Abhi Nemani, on Aug. 22, this was the tweet heard ‘round the Comstock’s office. It kicked off a lengthy debate among our staff about what “funnel” actually meant.

Oct 12, 2016 Robin Epley

Buzzwords: Engagement

As it relates to the workforce, the degree to which employees are involved in, enthusiastic about and committed to their work and workplace.

Engaged employees are pivotal to an organization’s financial success, company culture, brand experience and ability to retain top talent. But according to Gallup’s most recent polls, only 31.5 percent of U.S. employees are actively engaged at work, and disengaged employees currently outnumber actively engaged employees 2 to 1.

Jun 23, 2016 MaryJayne Zemer