If you’ve ever started a new job and were told you were going to be “onboarded,” you may have had nightmarish visions of being connected up to the Borg or having your retinas scanned. (No? Just me? Maybe I watch too much science fiction.)
Professionals use the term as a guiding principle or methodology for consistency and to drive the greatest results.
The term “big data” is practically synonymous these days with the Big Bad Wolf. (Cambridge Analytica ring a bell?) But is big data really that big of a deal?
In ordinary English, “disruptor” might conjure up images of a kid acting out in class, or someone holding up traffic. Among the startup set, though, disruptor has become one of the highest compliments one can receive — or give to oneself.
Investors — aside from having a propensity for ostentatious cars — can play a key role in a startup’s success. Beyond a financial contribution, they can have an affect on other facets of the business too.
Silos can be formed when making sure employees’ time is spent only on their expertise or when everyone in the company is so busy they feel they don’t have time to reach beyond their domain.
Although companies may try to appear glossy and appealing on that platform, it can still be informative to gauge the company’s values, perks and just how genuine the smiles on employees’ faces may be.
Eating local, shopping local and advertising local are all trending for a reason — being “hyperlocal” is all about connecting with one’s community.
For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Various iterations of “design thinking” have come into play over the years, but the process as we currently know it consists of five steps: empathize, define, ideate, prototype and test.