Eating local, shopping local and advertising local are all trending for a reason — being “hyperlocal” is all about connecting with one’s community.
For advertising to be effective and resonate with its intended audience, it must strike an emotional chord. Activations take this one step further by immersing the consumer in an experience that’s often sensorial or physical.
Various iterations of “design thinking” have come into play over the years, but the process as we currently know it consists of five steps: empathize, define, ideate, prototype and test.
Although “fake news” seems to have emerged from today’s political climate, it’s hardly a new concept. Some American newspapers were printing fabricated information back in the 17th century. What’s new is how “fake news” is now used as a weapon to discredit real news with an intent to deceive. It also now has the power to gain traction via social media.
In 2013, Facebook COO Sheryl Sandberg wrote, “Lean In: Women, Work, and the Will to Lead,” a manifesto directing women to take charge of their careers.
True added value is an ancillary service that’s both enticing for the client and strategic for the firm. What isn’t a value-add?
Extra! Extra! Read all about it! Clickbait is not a new concept — you might even call it old news.
A true digital nomad must conduct their business in a way that they can access their assets from anywhere and still show up for the job — though “showing up”’ is open to a digital interpretation.
In recent years, this slippery adjective has penetrated a number of applications as a catch-all modifier.
When the usual model of thinking about or doing something is replaced by a new and different model.