The infomercial world is full of goods that will purportedly forever alter the way you mop, do your laundry, cook eggs, exercise and listen to music.
But are those products truly revolutionary? More importantly, can a product or service truly be revolutionary at all?
In the entrepreneurial realm, everyone wants to be a change agent. With disruptors like Elon Musk — who brought us Tesla and the concept of terraforming Mars — raising the stakes on the definition of the word, the startup landscape is overflowing with wannabe-visionaries claiming to change the world.
But, what does the term really mean?
In recent years, with the rise of social networking, the business world has embraced a modern form of evangelism, making the word synonymous with an entirely new brand of evangelist: the influencer.
A problem thought to be facing a person or group of people that entrepreneurs are looking to solve through goods and/or services.
The market conditions preceding a bubble, where prices are overvalued and driven up, thanks to unsustainable demand.
An ability to invest time and energy in systems that allow small businesses to grow while still handling increased demands.
The process of starting a business on a shoestring budget without external help or capital. Such startups fund the development of their company through internal cash flow.
A company, usually a tech start-up, without an established performance record, but with a stock market valuation estimated at more than $1 billion.
For this month’s column, I thought I’d reach out to people who made multi-tasking an artform and get them to explain how they so easily “pivot” from one task to another on a daily basis. But I found out that’s only one definition of pivot, and so I pivoted this column to another, more business-oriented version. (See what I did there?)
The word is overused, and overuse leads to misuse. (Misuse leads to annoyance, and then we’re at a place where no one even understands or cares what you mean.)
But “empower” is not just another piece of jargon to be casually tossed around: