Buzzwords: Value-add
Something that adds value; a benefit or enhancement.
True added value is an ancillary service that’s both enticing for the client and strategic for the firm. What isn’t a value-add?
Don’t Discount the North San Joaquin Valley
The North San Joaquin Valley — made up of San Joaquin, Stanislaus and Merced counties — may be the most misunderstood and overlooked region in California. Historically, these three counties have been lumped together with larger San Joaquin Valley or Central Valley in a variety of policy, planning and economic development circles.
Slipping in Style
Birdies Slippers experiences rapid growth with the help of influencer marketing
In 2016, during the early days of Birdies Slippers, the two-person company based in San Francisco worked with a small public-relations firm to identify their ideal brand ambassador for what they hoped would become the go-to slippers for women seeking comfort and fashion. Their selection: Meghan Markle.
RedRover Helps Domestic Abuse Survivors Escape To Safety With Their Beloved Animals
For victims of domestic violence, planning to escape an abusive situation can be made much more difficult if there is a pet involved.
The Rise of the Pastry Stout
Local breweries respond to customer demand for dessert-like imperial stouts
Dark beers have developed a serious sweet tooth.
The Neurological Reasons You’re Up Against Deadlines, and How To Make A Change
Do you find yourself unable to get ahead of your deadlines? Can’t shake the feeling that you do your best work under pressure? Turns out, you might be addicted to procrastination-induced adrenaline.
Placer County Superintendent of Schools on Issues Facing The Public School System
Hitting the books: Placer County Office of Education’s Gayle Garbolino-Mojica on the county’s public school system.
Poor Time Management is Bad for Your Health
Time-management tips geared toward living a healthier lifestyle for the time-crunched leader.
Networking Groups Offer Support to Rising Number of Freelancers
Creative networking groups like The Blog Bloc are helping creative entrepreneurs turn their crafts into business. Good Inc., also based in Sacramento, gives photographers and models opportunities to collaborate, workshop and learn.
Dilemma of The Month: How Employers Should Handle Dangerous Air Quality
What are employers expected to do for employees when the air quality is dangerous? Are we legally obligated to close when the air quality is so bad?